Jon Schulz

Articles by Jon All articles by Jon

• What's Keeping You From Multi-Touch Attribution? in Digital News Daily on 08/09/2017
  

  Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So why are they so timid about employing it?

• Have U.S. Auto Sales Peaked? What's Next? in Marketing Daily on 10/31/2016
  

  The automakers that are able to embrace new approaches, and see digital as a complement to their TV strategies, will have a leg-up on the competition.

• Rebates, Simplification, Ad Blocking Emerge As Major Themes At Cannes in MediaPost Live on 06/25/2016
  

  CANNES, FRANCE -- Here we are in the French Riviera once again for the annual Lions Festival bringing together some of the best companies and minds in advertising, media and technology. Although there are some less noteworthy, but much appreciated, changes this year including somewhat cooler weather and more yachts as meeting locations...there were definitely a few major themes this year that either didn't exist or simply were not as pronounced in 2015. The first theme that can't be overstated is the discussion around the Association of National Advertisers report around agency rebate practices.

• Rebates, Simplification And Ad Blocking Emerge As Major Themes At Cannes in Marketing Daily on 06/27/2016
  

  I believe the success is rooted in taking folks away from their multitude of daily crises and distractions, truly allowing everyone to focus on improving the business of advertising, media and technology.

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