Corinne Casagrande

Articles by Corinne All articles by Corinne

• Attention: It's In Short Supply in Marketing Insider on 12/02/2024
  

  UC Irvine's Dr. Gloria Marks found through tracking research that we switch screens after 47 seconds on average, down from an average 2.5 minutes back in 2004.

• Rate Cut Ripple: Waiting For An Impact On Spend in Marketing Insider on 10/02/2024
  

  Usually when prices drop, people are more tempted to buy things. But rate cuts don't immediately and directly translate to inflation, or goods and services getting cheaper.

• Navigating Pricing To Avoid Pitchforks in Marketing Insider on 09/03/2024
  

  The more visible the price, the stronger the reaction, and greater need for thoughtful strategies to add value.

• Trend Watch: Spending On Memories Over Merchandise in Marketing Insider on 07/02/2024
  

  The value of a memory (or Instagram story?) is outpacing even inflation. Services continue to drive the most spending growth.

• Budget Over Brand: Consumers Are Trading Down in Marketing Insider on 06/03/2024
  

  In the grocery sector, there's been a marked increase in sales of private label products since 2020, when private label started to gain share over national brands.

• What's Trending In Travel: 'Paycations,' More Solo Trips, Cooldowns in Marketing Insider on 05/01/2024
  

  One post-pandemic trend that's here to stay is the pay-cation, or the combination of work and leisure in a vacation destination.

• Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be... in Marketing Insider on 04/03/2024
  

  Are tech layoffs a warning bell for other professional industries?

• The Economy Is Rocking -- Why Aren't New Customers Flocking? in Marketing Insider on 01/31/2024
  

  In 2023, $100K+ households accounted for a whopping 97% of consumer credit sales volume growth.

• Doing More With Less In 2024 in Marketing Insider on 01/02/2024
  

  Consumer search behaviors will fundamentally change in 2024 as generative AI takes over the search bar. Here's how to do more with less traffic.

• Your 2023 Forecast Was Probably Wrong. How Could It Not Be? in Marketing Insider on 11/20/2023
  

  What have you learned this year to help adjust for 2024? For starters, we should focus more on signals than survey responses.

Comments by Corinne All comments by Corinne

• Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be... by Corinne Casagrande (Marketing Insider on 04/03/2024)
  

  Great question- YoY or MoM growth rates can be very deceptive.  The cash injection the lower-income households got in 2020-2022 from stimulus and tax refunds was unprecedented and lead to huge spikes in discretionary spend growth. The hiatus on student loan payments really changed consumers debt payoff schedules during this time.  Now the increases are normalizing, and looking much softer compared to the previous years which. Those years also saw hot inflation, and there was a period in 2022 when wages didn't keep pace, however, wages have kept pace and even exceeded inflation in 2023. There's nothing that makes consumers feel worse than inflation, and it's made confidence and other sentiment-based metrics bifurcate from the actual numbers. 

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