Corinne Casagrande
Member since November 2020Contact Corinne- SVP Strategy Broadbeam Media
- www.broadbeammedia.com
- LinkedIn: https://www.linkedin.com/in/corinnecasagrande/
- Twitter: @corinnebighouse
- 10001 USA
At Broadbeam Media, Corinne grows brands across various industries, leveraging her background in business analytics to identify pockets of previously unforeseen opportunity. As the head of Strategy, Corinne helps marketers maximize their return on marketing spend through better investment planning. Prior to working in media, she spearheaded re-branding and marketing strategy from the creative side. In her past 17 years in the industry, she’s conducted all forms of consumer research and written countless integrated marketing plans.
Articles by Corinne All articles by Corinne
- During Economic Uncertainty, Embrace The New in
Marketing Insider on
02/28/2023
Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets.
- Industry Trends To Keep An Eye On Next Year in
Marketing Insider on
12/19/2022
Podcasts now dominate time spent for ALL audio, even surpassing the reach of AM/FM audio.
- Consumers Still Spending -- Just Not Giving in
Marketing Insider on
11/29/2022
Giving Tuesday and the next four weeks will make or break nonprofits. What happens when it's a Scrooge season?
- Inflation Is Squeezing The Sandwich Generation Into Paninis in
Marketing Insider on
10/04/2022
The sandwich generation is defined as adults who have a parent 65 or older, and are either raising a child under 18 or providing financial support to an adult child.
- Changing U.S. Labor Market Is Changing Media Consumption in
Marketing Insider on
08/31/2022
As warehouse and delivery infrastructure is added to satisfy ecommerce demand, more people are listening to audio while on the job.
- The State Of Senior Spending Power in
Marketing Insider on
08/17/2022
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+, it can be downright scary.
- When Brands Stock Up, Marketing Pressure Builds Up,Too in
Marketing Insider on
07/26/2022
The inventory to sale ratio (as measured by Census) is rising for the second straight month, with inventories themselves up 14% in May year over year.
- The State Of Senior Spending Power in
Marketing Insider on
06/27/2022
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be downright scary.
- Marketing's Role In The Labor Market in
Marketing Insider on
05/25/2022
In today's tight labor market, even the smallest brands, from QSR to healthcare, must consider recruitment as part of their marketing efforts.
- Consumers WILL Shell Out For Services This Spring in
Marketing Insider on
04/25/2022
Marketers who sell classes, concerts, or care to affluent consumers might finally see a break in the clouds.
Comments by Corinne All comments by Corinne
- The State Of Senior Spending Power
by
Corinne Casagrande
(Marketing Insider on
06/27/2022)
That's a great point, and it looks like COLA could even be over 10% next year, but January is still far away for the more strapped senior shoppers.
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