Corinne Casagrande
Member since November 2020Contact Corinne- SVP Strategy Broadbeam Media
- www.broadbeammedia.com
- LinkedIn: https://www.linkedin.com/in/corinnecasagrande/
- Twitter: @corinnebighouse
- 10001 USA
At Broadbeam Media, Corinne grows brands across various industries, leveraging her background in business analytics to identify pockets of previously unforeseen opportunity. As the head of Strategy, Corinne helps marketers maximize their return on marketing spend through better investment planning. Prior to working in media, she spearheaded re-branding and marketing strategy from the creative side. In her past 17 years in the industry, she’s conducted all forms of consumer research and written countless integrated marketing plans.
Articles by Corinne All articles by Corinne
- The State Of Senior Spending Power in
Marketing Insider on
06/27/2022
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be downright scary.
- Marketing's Role In The Labor Market in
Marketing Insider on
05/25/2022
In today's tight labor market, even the smallest brands, from QSR to healthcare, must consider recruitment as part of their marketing efforts.
- Consumers WILL Shell Out For Services This Spring in
Marketing Insider on
04/25/2022
Marketers who sell classes, concerts, or care to affluent consumers might finally see a break in the clouds.
- Is There Still A Consumer Cash Bump From Tax Refunds? in
Marketing Insider on
03/28/2022
Per MRI, 33% of Americans "hold off" on making big purchases until they get their tax refund.
- Did All Your Customers Move During The Pandemic? in
Marketing Insider on
02/24/2022
If so, wouldn't that be one of the most important shifts in geographic targeting you need to adjust for in the past decade?
- Brands Pay More When Customers Pay Later in
Marketing Insider on
01/31/2022
Despite the extra fee, participating in buy now, pay later programs can help marketers bring in customers.
- Consumer Capacity For Holiday Spend Uneven Again in
Marketing Insider on
11/30/2021
This year, consumer confidence numbers indicate that the highest and lowest income consumers are converging in cautiousness.
- In Defense Of Short-Term Marketing in
Marketing Insider on
11/18/2020
Performance advertising is not the same as promotion; it's simply holding media accountable for KPIs on a shorter timescale.
Comments by Corinne All comments by Corinne
- The State Of Senior Spending Power
by
Corinne Casagrande
(Marketing Insider on
06/27/2022)
That's a great point, and it looks like COLA could even be over 10% next year, but January is still far away for the more strapped senior shoppers.
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