While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated the presentations last week: streaming video. Read the whole story
The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach's Q1 2018 … Read the whole story
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or … Read the whole story
Echoing more conservative critics of Facebook, a coalition of left-leaning organizations are lobbying the government to break up the tech titan. Freedom From Facebook … Read the whole story
A New York resident who downloaded an app for the Golden State Warriors has dropped a potential class-action lawsuit accusing the team and beacon … Read the whole story
Adobe will integrate Magento's Commerce Cloud into its own Experience Cloud after the third-quarter closing. Read the whole story
U.S. home entertainment spending grew 8.7% to $5.7 billion in the first quarter. A big piece of this includes TV subscription streaming, which climbed … Read the whole story
Under the new policy, publishers that purchase an ad to promote a politically themed article will be placed alongside ads from political advocacy groups. … Read the whole story
Privacy watchdog Dylan Curran believes that people no longer search the web, but rather the web searches for information about people. He recently exposed … Read the whole story