Many consumers plan to decrease their number. But price and value drive most consumers to sign up, Fluent reports. Read the whole story
Sellers remain wary of tools that automate sales outreach, Databook reports. Read the whole story
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mitto survey shows. Read the whole story
But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-year ad market particularly considering mixed economic signals. Read the whole story
Dependence on social media is highest among Gen Z, and lowest among older demographics. Read the whole story
"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike … Read the whole story