The results are in and congratulations are in order. The Forbes.com Best of the Web results, that is. Not surprisingly, the following companies made it into the Media and Advertising category: - OneMediaPlace.com (formerly AdAuction.com, an online marketplace for media planners, buyers and sellers, specializing in online, outdoor, TV, radio and print advertising); - AdOutlet.com (an exchange for buyers and sellers of all forms of media, including TV, radio, Internet and print) and - BuyMedia.com, (an exchange for radio, broadcast TV and cable advertising time). Anybody notice a pattern? All of the above are of a peculiar breed …

If June was "let's form an organization" month, July is starting out as "let's set some guidelines" month. Not that I've specifically chosen the Internet Advertising Bureau - http://www.iab.net - to pick on, but today they released two announcements dealing with privacy and wireless advertising guidelines. And, unfortunately, the only phrase that came to this cynical mind was déjà vu. The good news is, the IAB has finally released a set of "recommended" privacy guidelines for its membership in conjunction with last months' Privacy Forum meeting in NYC. The full text is available on the IAB website including …

The first definitive study of online sports, released today by Screen Digest, predicts advertising spend on sports websites will exceed $6 billion a year by 2005. The report, entitled "Sport on the Internet," says that typical online sports visitors have a higher net-worth and propensity to buy online compared to visitors to other types of sites. And the "stickiness" of sports sites makes them more attractive to advertisers and sponsors. The report highlights the official Wimbledon site, for which traffic grows up to 700% year on year. The Euro 2000 website was expected to receive over 150 million …

Certain lifestyle-media choices of Internet users were recently researched by Greenfield Online for the game site pogo.com, and one of the more interesting findings was that "TV is Toast." According to Greenfield, it turns out that 62% of Internet users said that if they had to choose how they spend their time, they would watch less TV to have more time on the Internet and 11% would be willing to give up ALL their TV time to use the Internet. Greenfield surveyed about 1,000 individuals and claims the panel was adequately weighted to be representative of the Internet as …

No one seems to be able to displace TRUSTe from the top spot on Nielsen//NetRatings' list of top 10 Internet advertisers. Not when more than 590 million TRUSTe ads are downloaded in a week. That number gave TRUSTe the top spot for the week ending June 18, leaving the second place winner, Yahoo, in the dust with 'only' 196 million ads. Getting away from regional thinking (as Jupiter advised last week), TRUSTe may be the hottest thing in the U. S., but in Canada the top advertiser spot goes to AllAdvantage, which ran 198 million ad impressions in May …

A Miami judge a few days ago approved a class action lawsuit against America Online on behalf of AOL's hourly subscribers. The suit, which was first filed in March of last year, hinges on the complaint that pop-ups waste consumers' time and money. According to the complaint, when pop-up ads appear on the screen, users can't access their email or the Internet until the ads have been clicked away. That's one of the qualities that so attracts us advertisers to interstitials - they have to be dealt with one way or another. But, interstitial opponents say this increases the …