Jack Myers, founder and chief executive of the Myers Reports Corp. research firm is closing the New York-based company after laying off essential staff throughout the past few weeks. But he's still optimistic about the future of the media industry as a whole. On the heels of his recently released downgraded ad spending projections for 2001 and 2002, the media consultant said today that the radical cost- cutting measures being imposed by major corporations will result in better than previously projected ad spending gains from 2003-2006. "As we projected on September 20, the worsening economy and related ad spending …

We all know that a truly integrated ad campaign contains a branded message across all media. By now, advertisers are fairly comfortable with branding in the offline world, but branding online is still a mystery to many. Interestingly enough, recent studies suggest that branding online is one of the most cost effective ways to increase brand equity. And, the declining cost of online advertising has catapulted the banner ad ahead of television as the most cost effective branding solution available today. A recent cost vs. performance evaluation study from Morgan Stanley Dean Witter & Co. reveals that online advertising …

According to reports from several Web monitoring firms, the majority of Web citizens are now women. But are their Web surfing and content habits the same as men's habits? The Content Intelligence group of Lyra Research says that men and women often use the Web differently, and that understanding those differences could be critical to the survival of Web content publishers and their advertisers. According to "Men versus Women: How They're Different (On the Web)," there are numerous similarities and differences between the sexes when it comes to attitudes, content preferences, Internet experience and frequency of use, adoption …