Who said the web would hurt television? A new study from Statistical Research shows that broadband Internet access is perhaps the most consistent factor in deepening the connection between television and personal computers -- from use of "enhanced TV" to watching TV programs after learning about them on the Web. The study, titled "The TV/PC Connection 2001" surveyed a sample base of 3,000 to show that 28% of Internet users with high-speed access at home "double-clicked" - used a TV and PC simultaneously - at some point during the day, as opposed to 20% of those with dial-up …

AdSubtract software today announced that it will allow users to block online ads, including new formats that adhere to the IAB's new larger banner ad size guidelines. Thought I'd share with you what Ed English, CEO of interMute, the developer of AdSubtract, said in a statement: "The dramatic increase in banner ad sizes announced by the IAB really surprised us," he said. "Their goal of making the Internet a more effective marketing medium we believe is inconsistent with why people want to use the Web. People are tired of the interruptions and distractions. When it comes to banner ads, bigger …

Here they go again. Jupiter Media Metrix released another report today, which predicts meteoric growth in wireless users over the next 4 years. Right now, wireless users number slightly higher than 4.1 million, and Jupiter says that by 2005 that number will reach 96 million. Forgive the skepticism, but I really think Jupiter's imaginary crystal ball must be broken. As optimistic as I am about technology, I am once again reminded of something Andy Neusner, Producer of Office.com's Ad/Marketing/PR Vertical once said to me about Jupiter research. He said, "While they're smart people, they're pathetically eager to extrapolate …

The Internet ratings report for the week ending February 25 from Nielsen//NetRatings shows that four of the top 10 stickiest sites at home this past week were stock-related financial sites. "Stickiest" refers to the amount of time a website is able to keep its visitors continually surfing. Raging Bull - http://ragingbull.lycos.com - led the way among financial sites with its 138,000 unique visitors spending an hour and 18 minutes surfing the site from home. Traffic to TDWaterhouse.com totaled 155,000 unique visitors who spent an average of 46 minutes on the site, while Schwab.com's 324,000 unique visitors spent more than …

The shows are over, the booths are gone, the attendees and exhibitors have gone home. But one fact remains – Internet advertising cannot and will not survive in a vacuum. The fact that it's only a small slice of the advertising pie is what both the Jupiter conference in New York and especially the AAAA Media convention in New Orleans stressed this week. Is the slice getting bigger? Yes - impressions are still growing, advertising budgets are up, the number of Internet users is up and the amount of time spent online is up. According to Jupiter, the number …

If your world revolves around online advertising, this year's AAAA Media Conference in New Orleans makes it very clear you should open your eyes and face the fact that online media is just a tiny part of the advertising pie. Most of the show's content is focused on problems facing broadcast, print and out-of-home advertisers -people with real media budgets - and it's a humbling experience to those of us who no longer refer to the Internet as a "new medium." Yes, to most of the people here, our 10-year-old Internet is indeed a "new medium." Sure, there's …

Never before have I wanted to be in two places at the same time more than this week. The Jupiter Media Forum is going on now in New York City while I'm cooling my heels in New Orleans, waiting for the AAAA's Media Conference to begin. The AAAA show kicks off with a grand reception in a few hours (I'll certainly keep you posted), but the Jupiter show is already making headlines. A report released at the conference today says that online ads reached a record level of over 172 billion impressions during the fourth quarter of 2000 while …

Get a group of media buyers talking about reaching large online audiences and chances are AOL-Times Warner will come up at some point. And it should, according to the latest numbers from Jupiter Media Metrix. The researchers today reported that AOL-Time Warner accounted for nearly one third of all time spent online in January 2001 in the U.S. Jupiter says that on its own, Time Warner's online properties reached 15.7% of users at home, but combined with AOL, the merged entity had an at-home penetration of 72.3%. Moreover, while the total usage minutes for Time Warner's properties amounted …

By now you've heard that the Internet Advertising Bureau has come up with new standards for bigger banners. At first glance, establishing guidelines for seven new ad units, two vertical units and five large rectangular units seems like a major accomplishment on the IAB's part. According to the announcement, IAB hopes that this new set of guidelines will "rejuvenate" the online advertising industry, but forgive me if I see this as a clear case of "too little, too late." The organization, whose primary duty is to promote online advertising, has been under heavy fire lately for keeping quiet …

With all this talk about geo-targeting, it will soon pay to know where your online target audience is logging onto the Internet from, or - more importantly - where they live. Well, according to IDC's U.S. Consumer Internet Commerce map, California, New York, Texas, and Florida are at the top of the list of states with the most available consumer funds. IDC's evaluates states on the basis of either high average income or a large number of households, or both. As it stands, U.S. consumer Internet commerce at the beginning of 2000 totaled $41.7 billion, with California and …