by Masha Geller on Oct 17, 12:00 AM
A few days ago I got a press release announcing the results of a new email study and the only question that came to my mind after reading it was, “What ever happened to logic and common sense?”
by Masha Geller on Oct 16, 12:00 AM
Before we get to the best procrastination option for the rest of your Thursday....
by Masha Geller on Oct 15, 12:00 AM
Amidst the glitz and glamour that accompanied yesterday’s launch of AOL’s latest creation - AOL 8.0 – the online giant announced it would no longer sell pop-ups. For the most part, that is.
by Masha Geller on Oct 14, 12:00 AM
According to a new report from Webmergers.com, the failure rate of dot-coms has declined dramatically.
by Masha Geller on Oct 11, 12:00 AM
A study released last week by GartnerG2 confirms – yet again - traditional media’s worst fears of the last few years: the web is changing consumer offline behavior. And, according to the researchers, newspaper and TV consumption is affected the most.
by Masha Geller on Oct 10, 12:00 AM
comScore confirmed this week what we’ve known for a while: that the at-work online audience, which is responsible for more than half of consumer online purchasing, is becoming increasingly important.
by Masha Geller on Oct 9, 12:00 AM
Ever since Unicast decided to take it upon itself to put out standards for rich media advertising a few weeks ago, I’ve been stewing over whether it’s a good idea. Apparently, I’m not the only one.
by Masha Geller on Oct 8, 12:00 AM
The Hispanic population of this country is getting a lot of attention this week.
by Masha Geller on Oct 7, 12:00 AM
It’s official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board.
by Masha Geller on Oct 6, 12:00 AM
Considering all the problems the recording industry has had with the Internet in the past, it’s nice to know things are changing for the better.