With much fanfare, Terra Lycos yesterday announced the launch of Lycos InSite AdBuyer - an extension of the Lycos InSite suite of search marketing services featuring paid inclusion and hosted site search.

This one is for everyone doing business overseas. Despite what’s going on in the U.S. online ad market, the invasion of the giant banner has not hit Europe yet, and advertisers are still most comfortable working with the 468x60 canvas.

It could be that people are thinking, “The summer is almost over and I’ve missed it,” or it could be that Spirit Airlines offered free tickets for flights on 9/11/02 (which were snatched up in about 8 minutes), but at-work traffic to the airline category jumped 15% during the week ending August 4.

Two interesting things to report today. First, 24/7 Real Media seems to have stolen another one of DoubleClick’s clients. Second, TiVo said that a recent video Showcase promoting the blockbuster comedy "Austin Powers In Goldmember" received the highest viewership yet of any advertainment offering yet.

On a news-heavy day when AOL finds a new leader and Onmicom reports increased net income, it’s tough to find anything other than those two events to spark water cooler discussion. But not impossible. I came across a press release that might just put a smile on some faces.

Nielsen//NetRatings’ AdRelevance has found that automotive manufacturers have raced to the top in adopting online rich media advertising technologies. According to the latest data, rich media comprised 37.4% of all auto online ad impressions in Q2 2002, nearly 10 times more than the industry average of 3.9%.

The Dow dropped to its lowest mark in five years, but even though that spelled bad news for investors, financial websites came out on top.

Who said people would never pay for something they could get for free? The Online Publishers Association yesterday announced the results of its first U.S. Market Spending Report for paid online content, and as it turns out, U.S. consumers spent $675 million for online content in 2001, a 92% increase over 2000 spending levels.

According to MeasureCast, Inc., JazzFM has finally reached the top of the streaming radio station rankings.

Something new to talk about from Dynamic Logic. Earlier this week, the company unveiled a study that demonstrates the power of interactive broadcast advertising in building brands online.