When it comes to online ads, the new mantra is “it’s not the size that matters, it’s how you use it.” At least that’s what Dynamic Logic is saying about skyscrapers.

I hate to harp on the same subject two days in a row, but yesterday’s missive about email's role in the political process ruffled quite a few reader feathers and deserves a follow-up just to clear the air.

It’s Election Day, folks, and throughout the day, news anchors, reporters and herds of political analysts will be waxing poetic about the effects of everything from the weather to the color of the voting booth curtains on voter turnout. Unfortunately, I doubt anyone will spend any time talking about email. What does email have to do with elections, you ask?

While the wireless advertising itself is still nothing to write home about, the latest Nielsen//NetRatings AdRelevance report shows that wireless providers are reaching out to consumers through the Web, with an increasing market share of online advertising.

I promise this will be the last time I talk about the online holiday shopping season this year (unless something truly exciting happens in the next two months), but here’s the last word.

If you’re targeting your upcoming online campaigns by gender, just remember that men prefer "online" to "in-line" and women will shop for the best price.

While I’m still trying to figure out where the month of October went, the research community is looking forward, saying yet again that the online holiday season looks “promising.”

Sorry to start the week with bad news, but this one is important. A recent survey found that email response rates among online companies leave a lot to be desired, and that gives all of us a bad name.

Blame it on the extra hour of sleep over the weekend, but the online ad industry is a flurry of activity so far this week.

According to the latest national radio format study from Scarborough Research, Classical radio fans spend big bucks online. Classical listeners are 30% more likely than the norm to have made an Internet purchase in the past 12 months, and they are 49% more likely than average to have spent large amounts ($1,000 or more) online during the past year.