What’s a Jupiter Advertising Forum without an optimistic Jupiter forecast? An impossibility, of course. As expected, the researchers unearthed their crystal ball earlier this week at the New York gathering of online aficionados and reported that while online advertising spending is expected to be flat between 2001 and 2002, 2003 spending is forecast to grow by 10%.

The Online Publishers Association has announced the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks, which establish a link between consumer affinity toward media websites and a positive predisposition toward advertisements delivered by those sites.

The IAB’s annual meeting in New York yesterday was brimming with optimism for the future, except for one presentation – the ad revenue report.

Despite the much-publicized webcasting legislation issues occupying up most of the industry’s time, MeasureCast, Inc. last week released the MeasureCast September Internet Radio Report, which shows that the 1,946 online stations measured last month streamed a combined total of 59,352,922 hours to 12,481,768 listeners worldwide.

A few days ago I got a press release announcing the results of a new email study and the only question that came to my mind after reading it was, “What ever happened to logic and common sense?”

Before we get to the best procrastination option for the rest of your Thursday....

Amidst the glitz and glamour that accompanied yesterday’s launch of AOL’s latest creation - AOL 8.0 – the online giant announced it would no longer sell pop-ups. For the most part, that is.

According to a new report from Webmergers.com, the failure rate of dot-coms has declined dramatically.

A study released last week by GartnerG2 confirms – yet again - traditional media’s worst fears of the last few years: the web is changing consumer offline behavior. And, according to the researchers, newspaper and TV consumption is affected the most.

comScore confirmed this week what we’ve known for a while: that the at-work online audience, which is responsible for more than half of consumer online purchasing, is becoming increasingly important.