Ever since Unicast decided to take it upon itself to put out standards for rich media advertising a few weeks ago, I’ve been stewing over whether it’s a good idea. Apparently, I’m not the only one.

The Hispanic population of this country is getting a lot of attention this week.

It’s official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board.

Considering all the problems the recording industry has had with the Internet in the past, it’s nice to know things are changing for the better.

Before we get to online travel, an announcement: It’s that time of year again. Our favorite trade show -- @d:Tech New York -- is coming up in about a month and, as we’ve done many times in the past, we’ve worked out a special discount offer for MediaPost members.

Here’s a nice surprise: while some areas of e-commerce are stagnant or slumping, online banking is actually experiencing strong growth.

I don’t know if the following is mildly amusing or seriously alarming. You decide.

A few interesting things to report on today. First off, Nielsen//NetRatings yesterday announced they’ll be tracking the entire Digital Media Universe starting in Q4, providing the industry with “the most comprehensive view of Web and digital media usage.”

Another week -- another set of web traffic numbers proving that the web is an essential procrastination tool for office workers.

Despite the sagging economy, many companies plan on investing in technology solutions to help them measure the effectiveness of their marketing efforts.