DoubleClick Inc. has been busy researching all kinds of things in the last few months, and yesterday released a second study in as many days, this one highlighting the fact that online advertising is the most cost-effective advertising medium for driving incremental sales.

Here’s a shocker: DoubleClick Inc. yesterday announced results of its second quarter Email Marketing Trend Report, which indicates that marketers “need to continue to effectively target offers and carefully clean their lists to maintain performance.”

If you’re watching web traffic patterns like I am, last week should come as no surprise to you. It’s all about the Forbes Top Ten Richest List and, of course, "The Sopranos".

I have bad news. Jupiter Research yesterday released a report predicting that consumers will receive unwanted email with increasing frequency in the coming years and that by 2007 the average email consumer will be exposed to more than 3,900 spam messages annually.

A majority of U.S. Web users are able to tell the difference between permission-based email marketing and spam, suggests a new poll.

The lines between television and Internet media continue to blur, according to comScore Media Metrix, which yesterday reported that 48% of Internet users regularly watch television and have a television and PC in the same room.

In case you’re wondering how the streaming radio industry is doing, it looks like the British have the upper hand.

As advertisers, we are too biased to gauge the average consumer’s relationship with pop-ups, but common sense should lead us away from clutter and toward strict frequency capping. And soon.

Recently, several research studies found that the best way to reach people during the workday is via online advertising. Add another research report to that list.

On September 11th, 2001, the web was the best way to get in touch with loved ones. On the first anniversary of the tragedy, it became a shrine.