Not to end the week on a grouchy note, but the announcement below annoyed me. We have enough online ad vehicles with undefined value propositions to keep coming up with more. Better yet, aren’t there enough things on our desktops that pop, move, change and otherwise annoy us? Do we really need more? Apparently so.
All you email marketers take note. DoubleClick today released its Q4 Email Trend Report, which shows that email was a significant contributing factor in the successful online shopping holiday season in 2002. Go ahead. Take a minute to gloat.
If African Americans are your target audience, the Internet is a good place to find them.
Arbitron Inc. and Edison Media Research today released a new study, which shows that consumers who have tuned to Internet broadcasts in the past 30 days, also known as "Monthly Streamies," are a great target for digital device marketers.
This is one of those things where I’m tempted to ask, “What will they think of next?”
More than one-third (37%) of working Americans now go online regularly at the office, according to a new report presented by The Wall Street Journal Online and prepared by eMarketer.
No one seems to think it’s a big deal, but a headline like this doesn’t come along often: “Playboy Narrows 4Q Loss on Strong Online Performance.” The operative words here are “strong online performance,” folks, and they’re music to my ears.
A few days ago I was exchanging emails with people lamenting the unavailability of broadband in certain areas of this country, but today I stumbled on a report that puts all those conversations into perspective.
Ever since the IAB suggested that online advertisers give bigger ad formats a try last year, major sites have been doing exactly that and the results are promising.
Earlier this week, my esteemed colleague John Gaffney suggested that we, the advertising and marketing industry, team up and make dial-up really unpopular. I agree, but to an extent.