Here are the answers and the results I promised yesterday. Now accepting submissions for the next quiz - send me questions and answers (with sources) and we'll do this again soon.

During the AdTech show last month we partnered with Sharpe Partners to distribute a survey to attendees for a chance to win some cool prizes from Sharpe. The results are in and, I'm sorry to say, they're kind of pathetic.

Looks like the warning from the recording industry about file sharing applications is actually having a frightening effect on consumers.

Leading up to the 74th Major League All-Star Game airing tonight, Nielsen//NetRatings, Nielsen Media Research, and Nielsen Monitor-Plus decided to take a look at stats from both television and Internet ratings, as well as historical ad expenditure data for the game.

The first announcement is the official launch of DoubleClick's DART Motif product, which has most of the rich media vendors scratching their heads in wonder about where it leaves them; and the second is the announcement of Yahoo's plans to acquire Overture for $1.6 billion, which signals the beginning of the wave of consolidation that's sure to engulf the search field soon.

In keeping with my summer tendency to send readers off into their weekends with good news, here's a report from Nielsen//NetRatings that should brighten things up a bit.

This is a first for me. In the years I've been writing this column I've recommended everything from research reports to ad formats, but never a book.

Is there anything hotter in the online advertising arena than search these days? The reigning duo of Google and Overture has been in the news all week, but the second tier of search companies are making some waves as well.

A new survey from ThirdAge Inc., a research and marketing company that focuses exclusively on over 40 "mid-lifers," reveals that consumers over age 50 are more receptive than marketers may believe to products and services offered online.

Two announcements on the wires show just how serious major portals are about search marketing.