by Masha Geller on Jul 3, 12:00 AM
Here are some numbers to think about over the long holiday weekend.
by Masha Geller on Jul 2, 12:00 AM
The latest Dynamic Logic newsletter highlights some of the findings from the company's analysis of its AdIndex tool, and it looks like advertisers should think twice about trying to do more with less.
by Masha Geller on Jul 1, 12:00 AM
Just how annoyed do people get when telemarketers call during dinner? Donotcall.gov recorded one of the fastest increases ever for a website, jumping nearly 26,000 percent to more than 3.4 million unique visitors at work on June 27, according to Nielsen//NetRatings.
by Masha Geller on Jun 30, 12:00 AM
I don't often endorse anything, but this seems worth it.
by Masha Geller on Jun 27, 12:00 AM
What are you doing this weekend? A huge percentage of the country's answer to the question will probably be, "going to see Charlie's Angels."
by Masha Geller on Jun 26, 12:00 AM
Yesterday, eMarketer's Senior Analyst David Hallerman published an article about pop-ups and by the sound of things, these pesky creatures aren't going away anytime soon. Why? Because they're profitable.
by Masha Geller on Jun 25, 12:00 AM
Over the years, there haven't been many online ad formats that have not annoyed me. Believe it or not, however, I've found an ad format I really like. The Intromercial.
by Masha Geller on Jun 24, 12:00 AM
Microsoft Corp. today said it will be assembling a team of about 20 people from across the company to fight spam. The team will grow in numbers, according to Kevin Doerr, who will lead the initiative, and use legislation, technology and industry collaboration to stop spam from destroying the email medium altogether.
by Masha Geller on Jun 23, 12:00 AM
Before we all get confused by the terminology and someone starts calling for standardization again, let's get something straight: interest-based targeting and navigation behavior targeting are the same thing.
by Masha Geller on Jun 20, 12:00 AM
While contextual targeting is all the rage right now, thanks to search, I'm betting the next hot topic of industry-wide debate will be navigation behavior targeting.