The Interactive Advertising Bureau (IAB) has formed another committee. Actually, the official name of the group is “Associate Member Board,” and its purpose is to help the IAB better represent the interactive advertising industry by paying more attention to “companies whose business supports the sale of interactive advertising and marketing.”

A study recently conducted by Survey.com on behalf of Forbes.com and GartnerG2 confirms yet again that the web is a great place to reach C-level executives (Chief Executive titles—CEO, CFO, CIO; plus Owner/Partner). Based on 11,000 respondents, not only is the Internet a huge part of their work lives, they’re best reached early in the morning and actually click on ads, too.

Don’t know about you, but my Friday would not be complete without some Nielsen//NetRatings weekly traffic stats. This week, however, probably due to the DoubleClick and the AAAA conferences, the researchers didn’t get to counting visitors and instead released a much more interesting report, which examined the "touchpoints" that connect consumers with brands.

As hundreds of traditional media folks get together this week at the AAAA Media Conference in New Orleans, the subject of clutter will undoubtedly come up in quite a few discussions, as it has in all years past. Clutter is a huge problem for all media, has been for years, and online is no exception.

At yesterday’s DoubleClick Insight conference in New York, a panel of experts unveiled the results of a cross-media study, which yet again proved that increasing the Internet’s share of media dollars is a good idea for traditional brands.

If you’ve been reading the Online Spin (JaOM’s sister publication) lately, you’ve been privy to many a discussion about the upfront buying season and the possibilities of it ever including the Internet, as in a cross-media upfront. Judging by the debate, we’re a few years away from that (that’s if the practice of upfront TV buying even survives the next decade), but today’s USA/Yahoo! deal could be an indication of things to come.

Yesterday, one of the trade publications excitedly reported that Travelocity was shifting 20% of its offline marketing budget to the web. Sure, that’s great news for all online aficionados, but I don’t understand why so many marketers seem so surprised every time something like that happens. Ever since Doritos decided to spend its Super Bowl budget on the Internet last year, saying the returns on investment would be greater with online ads, it’s been made abundantly clear that the web deserves a bigger slice of the pie.

Not to end the week on a grouchy note, but the announcement below annoyed me. We have enough online ad vehicles with undefined value propositions to keep coming up with more. Better yet, aren’t there enough things on our desktops that pop, move, change and otherwise annoy us? Do we really need more? Apparently so.

All you email marketers take note. DoubleClick today released its Q4 Email Trend Report, which shows that email was a significant contributing factor in the successful online shopping holiday season in 2002. Go ahead. Take a minute to gloat.

If African Americans are your target audience, the Internet is a good place to find them.