• Just an Online Minute... Update on Streamies
    Arbitron Inc. and Edison Media Research today released a new study, which shows that consumers who have tuned to Internet broadcasts in the past 30 days, also known as "Monthly Streamies," are a great target for digital device marketers.
  • Just an Online Minute... Targeting by Temperature
    This is one of those things where I’m tempted to ask, “What will they think of next?”
  • Just an Online Minute... Online At Work
    More than one-third (37%) of working Americans now go online regularly at the office, according to a new report presented by The Wall Street Journal Online and prepared by eMarketer.
  • Just an Online Minute... While We Weren't Watching
    No one seems to think it’s a big deal, but a headline like this doesn’t come along often: “Playboy Narrows 4Q Loss on Strong Online Performance.” The operative words here are “strong online performance,” folks, and they’re music to my ears.
  • Just an Online Minute... Room for Growth
    A few days ago I was exchanging emails with people lamenting the unavailability of broadband in certain areas of this country, but today I stumbled on a report that puts all those conversations into perspective.
  • Just an Online Minute... Leaderboards Beat Banners
    Ever since the IAB suggested that online advertisers give bigger ad formats a try last year, major sites have been doing exactly that and the results are promising.
  • Just an Online Minute... Dial-up or Broadband?
    Earlier this week, my esteemed colleague John Gaffney suggested that we, the advertising and marketing industry, team up and make dial-up really unpopular. I agree, but to an extent.
  • Just an Online Minute... Can the Spam!
    I don’t know about you, but each day for me starts with deleting email. It takes at least half and hour to delete junk, block senders, unsubscribe to things I never subscribed to, etc. Only after that, do I get to sort through the press releases and announcements that come to MediaPost, answer reader email, the usual work-related stuff.
  • Just an Online Minute... Week on Web
    You may be looking forward to it. You may be dreading it. Regardless, the world looks pink in preparation for V-day on Friday and the Web is especially festive.
  • Just an Online Minute... Direct Navigation
    I don’t mean to perpetuate the inane debate of whether the Web is a branding or a direct response medium, but last week WebSideStory reported that the majority of Internet sites worldwide are reached through direct navigation rather than through search engines and Web links. Here’s the interesting part: WebSideStory attributes the rise in direct navigation online to online branding.
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