by Masha Geller on Feb 25, 12:00 AM
Arbitron Inc. and Edison Media Research today released a new study, which shows that consumers who have tuned to Internet broadcasts in the past 30 days, also known as "Monthly Streamies," are a great target for digital device marketers.
by Masha Geller on Feb 24, 12:00 AM
This is one of those things where I’m tempted to ask, “What will they think of next?”
by Masha Geller on Feb 21, 12:00 AM
More than one-third (37%) of working Americans now go online regularly at the office, according to a new report presented by The Wall Street Journal Online and prepared by eMarketer.
by Masha Geller on Feb 20, 12:00 AM
No one seems to think it’s a big deal, but a headline like this doesn’t come along often: “Playboy Narrows 4Q Loss on Strong Online Performance.” The operative words here are “strong online performance,” folks, and they’re music to my ears.
by Masha Geller on Feb 19, 12:00 AM
A few days ago I was exchanging emails with people lamenting the unavailability of broadband in certain areas of this country, but today I stumbled on a report that puts all those conversations into perspective.
by Masha Geller on Feb 18, 12:00 AM
Ever since the IAB suggested that online advertisers give bigger ad formats a try last year, major sites have been doing exactly that and the results are promising.
by Masha Geller on Feb 14, 12:00 AM
Earlier this week, my esteemed colleague John Gaffney suggested that we, the advertising and marketing industry, team up and make dial-up really unpopular. I agree, but to an extent.
by Masha Geller on Feb 13, 12:00 AM
I don’t know about you, but each day for me starts with deleting email. It takes at least half and hour to delete junk, block senders, unsubscribe to things I never subscribed to, etc. Only after that, do I get to sort through the press releases and announcements that come to MediaPost, answer reader email, the usual work-related stuff.
by Masha Geller on Feb 12, 12:00 AM
You may be looking forward to it. You may be dreading it. Regardless, the world looks pink in preparation for V-day on Friday and the Web is especially festive.
by Masha Geller on Feb 11, 12:00 AM
I don’t mean to perpetuate the inane debate of whether the Web is a branding or a direct response medium, but last week WebSideStory reported that the majority of Internet sites worldwide are reached through direct navigation rather than through search engines and Web links. Here’s the interesting part: WebSideStory attributes the rise in direct navigation online to online branding.