by Paul Gough on Nov 7, 12:00 AM
The Internet once had pundits declaring the end of the neighborhood bank. The speed, ease and convenience of the Web would make such offline institutions as branches, telephone calling centers and even automated teller machines a thing of the past. Or at least they'd become less important (and less costly) to banks. It would only be a matter of time before the Internet would be the channel of choice for consumers to connect with their banks.
by Paul Gough on Nov 6, 12:00 AM
A survey of consumers finds that online retailers are going to have many happy returns by the end of the holidays.
by Paul Gough on Nov 5, 12:00 AM
A former publisher of mine bristled at the thought of posting stories to the Web that readers were paying money to see in print.
by Paul Gough on Nov 4, 12:00 AM
Talk about a turnaround. Download service Napster was left for dead a few years ago. But with a new corporate owner and last week's relaunch, Napster seems to be anything but dead.
by Paul Gough on Nov 3, 12:00 AM
It's showtime. Ad:Tech's three-day conference kicked off today in midtown Manhattan. This morning's events featured a keynote by Nancy Friedman, vice president of advertising at Visa USA.
by Paul Gough on Oct 31, 12:00 AM
As Google prepares for its initial public offering sometime early next year, it apparently doesn't have to convince Microsoft Corp. of its long-term value.
by Paul Gough on Oct 30, 12:00 AM
It isn't just the offline world where Martha Stewart Living Omnimedia is having trouble.
by Paul Gough on Oct 29, 12:00 AM
And the winner is ... up to you. Media Magazine is conducting its second annual Best of the Net - Online Ad Campaigns issue in December. We're asking our readers to help nominate the campaign they think is the best they've seen in 2003.
by Paul Gough on Oct 28, 12:00 AM
Online advertising conversion rates aren't just about immediacy. That's one of the findings of a new study released Tuesday by Advertising.com. It's based on an analysis of 370 million impressions served for three separate advertisers via the interactive advertising network's Optigence platform.
by Paul Gough on Oct 27, 12:00 AM
Politicians have found a way to monetize the Internet. Now a new study finds evidence that charities could see better results with online efforts if security and privacy issues could be resolved.