Arnold Schwarzenegger used more than his global celebrity status to secure the office of Governor of California. Aside from the omnipresent media coverage, Schwarzenegger's team also capitalized on an Internet and email voter outreach program, the effect of which surpassed all expectations.

When pondering the anti-spam bill that's winding its way through Congress, a line from Walt Kelly's seminal comic strip Pogo comes to mind.

Who says the Internet has reached its peak? Even though there are many signs that the growth of the Internet population is slowing, it managed another milestone this week: There are now 150 million Internet users in the United States, according to comScore Media Metrix.

A new report portrays the battle for online automotive advertising as a race that newspapers and dedicated Internet sites are winning at the expense of TV.

When DoubleClick executives look to the future, they hope it will be a rich one - rich media, that is. When the company released its third-quarter earnings late last week the news was good. DoubleClick's revenues were $74.8 million compared to $63.5 million in the third quarter of 2002. But the real story wasn't what DoubleClick saw in the businesses they were in but what might happen in years to come after it launches its new DART Motif.

The nation's top-ranked online newspaper site continued to fly high in the third quarter.

Howard Dean's runaway success on the Web notwithstanding, a new study finds that Republicans are more likely to rely on the Internet for political information.

At a time when a traditional media resource like Consumer Reports is going through some Web-related soul-searching, users are looking to the major shopping site for far more than just old-fashioned price comparisons

Tucked away in DoubleClick Inc.'s fourth annual study of consumer attitudes toward e-mail is what might be the first look at the way men and women view e- mail. The study, which was conducted by Beyond Interactive, surveyed 900,000 consumers, split between men and women with an average age of 42.7.

For the last few years, wireless email has been hyped by media and technology pundits alike as "the next big thing." Their reasoning seems to be that of all potential outside-the-office applications, email is both the most crucial and the most trusted by otherwise technophobic users.