MAD London Editions for April 2015
MAD London - Monday, April 13, 2015
Mobile Video Will Pass Desktop In 2016
Facebook Has Moved On, Time The Moaners Did Too
There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
Facebook Still Tops For Teens
BuzzFeed Deletes Story That Was Critical Of An Advertiser
Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
Sainsbury's Risks Loyalty Backlash By Halving Nectar Points
Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
Dentsu Aegis Global Digital Director Sticks Up For Facebook
LinkedIn Elevate Encourages Company Staffers To Curate Content
Mobile Traffic Hits 46%, Sales at 36%
Etihad Airways Calls Global Review
Promotors Breed Promotors
Everybody Has An Opinion; Some Of Them Put It On Video
Facebook Denies Breaching EU Privacy Laws
Royal Caribbean Appoints TBWA/London
Cashless Payments Rising, Fastest Growth In Contactless
Retailers Have A Twelve-Minute Opportunity To Make A Sale
More Data Shows Apple Watch Selling Well
MAD London - Friday, April 10, 2015
Digital Outdoor Gets Real-Time -- At Last!
Facebook Debuts Messenger, Web Site For Exclusive Chat
Why Netflix Global Is The Future Of Streaming
EBay Advertising Head Gives Three Key Programmatic Findings
Silver Linings Emerge From Dark Cloud Of Ad Fraud
WPP And Facebook Partner On Data
Spending Up, But Marketers Still Have Big Digital Blind Spots
Apple Watch Ready To Try On Today For Pre-Order
Hilton Gives Travelers What They Need Before They Need It
New Screen Technology Opens 'New Chapter' In Digital Outdoor
LinkedIn Buys Lynda.com, Invests In Education
What My 15-Year-Old Webmail Account Says About Today's Email Marketers
New Yahoo Mobile Search UI Images Surface
Facebook Legal Privacy Battle Begins In Austria
Pileup In The Pay Lane: YouTube Jumps In
NRS Replaced By PAMCO To Measure Readership In Digital Age
'Boomerang Boarders' Create Huge Opportunities For UK Marketers
Yahoo Exerts More Control Over Tumblr
Don't Wait To Provide A Great Customer Experience
Retailers Must Adapt For When Wearables Become Mainstream, YouGov Says
The Commoditization Of Creativity
Facebook Faces Privacy Class-Action In EU
BBC Eyes Web-First Restructuring
Agency Creates Google-Like Site For Crazy Swedish Footballer Zlatan Ibrahimovic
Corporate Storytelling: Coming To Your Emotional Rescue
MAD London - Thursday, April 9, 2015
Google Considering Buying Twitter (Rumor Has It)
Ad Tech Revenue To Grow To $100 Billion By 2020
Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Programmatic Giving Search Marketers Opportunity To Oversee Other Media
An Impression Is Anything But ...
Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
Brands Give Instagram's Carousel A Whirl
Can Your Phone Measure Emotion?
Ford's Odell Talks Global Performance And How Focus RS Will Help
The Good, Bad & Ugly Of IAB's Definition of Native
R/GA's Bob Greenberg To Receive Lion of St. Mark Award At Cannes
Mobile Shoppers Spend 31 Minutes in a Store; 7% Leave Within 5 Minutes
Cars, The New Mobile Wallets
YouTube Increases Interactivity In TrueView Video Ads
Don't Let Village Wisdom Make You The Village Idiot
Social Media's Route To Retail Revolution: Personalize The Shopping Experience
Merchants Of Doubt
Dove Challenges Women To Rethink 'Beautiful' In New Short Film
Google Celebrates TrueView Video Ad Birthday With Larger Link Boxes
WPP Tops Most Effective Holding Agency League Table
Austrian Privacy Activist To File Class Action Against Facebook
UK Online Spend Is Up But Low Appetite For Subscription Sites
Vivendi Denies Sky Takeover Plans
More Than Half Of Social Spend Is Mobile
Carlsberg Billboard Gives Away Free Beer
IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
MAD London - Wednesday, April 8, 2015
Three Truths About Fraud
BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
YouTube Kids Will Have To Be Clearer If Launched In UK
Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Vivendi Eyes Up Swoop On Sky
How Native and Programmatic Advertising Can Come Together
40% Of Email Clicks On Mobile
No Support For Agency Strike Against AB InBev
Quote Feature Launched On Twitter
76% of Brand Marketers Favor Programmatic; Only 27% Buying
Havas Appoints Andrew Goode To Head Programmatic Team
Pret Trials Evening Service
Boris TfL Air Pollution Ad Rapped By ASA
Agencies Vs Brands -- Let The Blameless Cast The First Stone
MAD London - Wednesday, April 1, 2015
App-Conomy Still Booming On Paid Content Surge
SMG Launches Addressable TV Measurement Tool
Disney, Lego And Tesco Lead On Mobile Optimisation
Google's Global Search Spend Dominance Slows; Loss In China Contributes
Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
O2 Head Says Corporate Leaders Have 'Fundamentally Failed' To Do Good
ESPN Relaunches Web Site With Better Ad Viewability
Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
Twitter Launches Curator For Publishers To Manage Tweets
Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
Net-A-Porter Merges With Yoov
Michelle Phan's New Icon Plans A Worldwide Splash
Robinsons Chases Mature Squash Drinkers
Sunny Delight Seeks Agency For Relaunch
Agency Builds 'Immersive' Office On the Ocean Floor
St Luke's Wins Meeca Bingo And Grosvenor Casinos
Yahoo-Bing Partner Network Contributes To Paid-Search Market Gains
Do You Want to Shop Where They Analyze Your Eye Movements?
Wearables Off To Strong Start
Unilever Hosts Competition For Startups
Weighing The Cost Of Fame
Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
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