MAD London Editions for April 2015
MAD London - Monday, April 13, 2015
There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
Facebook Has Moved On, Time The Moaners Did Too
Mobile Video Will Pass Desktop In 2016
BuzzFeed Deletes Story That Was Critical Of An Advertiser
Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
Facebook Still Tops For Teens
Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
Sainsbury's Risks Loyalty Backlash By Halving Nectar Points
Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
Mobile Traffic Hits 46%, Sales at 36%
Dentsu Aegis Global Digital Director Sticks Up For Facebook
LinkedIn Elevate Encourages Company Staffers To Curate Content
Promotors Breed Promotors
Etihad Airways Calls Global Review
Everybody Has An Opinion; Some Of Them Put It On Video
Facebook Denies Breaching EU Privacy Laws
Royal Caribbean Appoints TBWA/London
Cashless Payments Rising, Fastest Growth In Contactless
Retailers Have A Twelve-Minute Opportunity To Make A Sale
More Data Shows Apple Watch Selling Well
MAD London - Friday, April 10, 2015
Facebook Debuts Messenger, Web Site For Exclusive Chat
EBay Advertising Head Gives Three Key Programmatic Findings
Why Netflix Global Is The Future Of Streaming
Digital Outdoor Gets Real-Time -- At Last!
Spending Up, But Marketers Still Have Big Digital Blind Spots
WPP And Facebook Partner On Data
Silver Linings Emerge From Dark Cloud Of Ad Fraud
Apple Watch Ready To Try On Today For Pre-Order
Hilton Gives Travelers What They Need Before They Need It
LinkedIn Buys, Invests In Education
New Screen Technology Opens 'New Chapter' In Digital Outdoor
What My 15-Year-Old Webmail Account Says About Today's Email Marketers
New Yahoo Mobile Search UI Images Surface
Facebook Legal Privacy Battle Begins In Austria
Pileup In The Pay Lane: YouTube Jumps In
NRS Replaced By PAMCO To Measure Readership In Digital Age
Yahoo Exerts More Control Over Tumblr
'Boomerang Boarders' Create Huge Opportunities For UK Marketers
Don't Wait To Provide A Great Customer Experience
Retailers Must Adapt For When Wearables Become Mainstream, YouGov Says
The Commoditization Of Creativity
Facebook Faces Privacy Class-Action In EU
BBC Eyes Web-First Restructuring
Agency Creates Google-Like Site For Crazy Swedish Footballer Zlatan Ibrahimovic
Corporate Storytelling: Coming To Your Emotional Rescue
MAD London - Thursday, April 9, 2015
Ad Tech Revenue To Grow To $100 Billion By 2020
Google Considering Buying Twitter (Rumor Has It)
Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Programmatic Giving Search Marketers Opportunity To Oversee Other Media
Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
An Impression Is Anything But ...
Brands Give Instagram's Carousel A Whirl
Can Your Phone Measure Emotion?
Ford's Odell Talks Global Performance And How Focus RS Will Help
The Good, Bad & Ugly Of IAB's Definition of Native
R/GA's Bob Greenberg To Receive Lion of St. Mark Award At Cannes
Mobile Shoppers Spend 31 Minutes in a Store; 7% Leave Within 5 Minutes
YouTube Increases Interactivity In TrueView Video Ads
Cars, The New Mobile Wallets
Don't Let Village Wisdom Make You The Village Idiot
Social Media's Route To Retail Revolution: Personalize The Shopping Experience
Merchants Of Doubt
Dove Challenges Women To Rethink 'Beautiful' In New Short Film
Google Celebrates TrueView Video Ad Birthday With Larger Link Boxes
WPP Tops Most Effective Holding Agency League Table
Austrian Privacy Activist To File Class Action Against Facebook
UK Online Spend Is Up But Low Appetite For Subscription Sites
Vivendi Denies Sky Takeover Plans
More Than Half Of Social Spend Is Mobile
Carlsberg Billboard Gives Away Free Beer
IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
MAD London - Wednesday, April 8, 2015
BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
YouTube Kids Will Have To Be Clearer If Launched In UK
Three Truths About Fraud
Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Vivendi Eyes Up Swoop On Sky
How Native and Programmatic Advertising Can Come Together
No Support For Agency Strike Against AB InBev
40% Of Email Clicks On Mobile
Quote Feature Launched On Twitter
76% of Brand Marketers Favor Programmatic; Only 27% Buying
Havas Appoints Andrew Goode To Head Programmatic Team
Pret Trials Evening Service
Boris TfL Air Pollution Ad Rapped By ASA
Agencies Vs Brands -- Let The Blameless Cast The First Stone
MAD London - Wednesday, April 1, 2015
SMG Launches Addressable TV Measurement Tool
Disney, Lego And Tesco Lead On Mobile Optimisation
App-Conomy Still Booming On Paid Content Surge
Google's Global Search Spend Dominance Slows; Loss In China Contributes
O2 Head Says Corporate Leaders Have 'Fundamentally Failed' To Do Good
Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
Twitter Launches Curator For Publishers To Manage Tweets
Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
ESPN Relaunches Web Site With Better Ad Viewability
Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
Net-A-Porter Merges With Yoov
Robinsons Chases Mature Squash Drinkers
Michelle Phan's New Icon Plans A Worldwide Splash
Sunny Delight Seeks Agency For Relaunch
Agency Builds 'Immersive' Office On the Ocean Floor
St Luke's Wins Meeca Bingo And Grosvenor Casinos
Yahoo-Bing Partner Network Contributes To Paid-Search Market Gains
Do You Want to Shop Where They Analyze Your Eye Movements?
Unilever Hosts Competition For Startups
Wearables Off To Strong Start
Weighing The Cost Of Fame
Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
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