MAD London Editions for April 2015
- MAD London - Monday, April 13, 2015
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
- Facebook Has Moved On, Time The Moaners Did Too
- Mobile Video Will Pass Desktop In 2016
- BuzzFeed Deletes Story That Was Critical Of An Advertiser
- Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
- Facebook Still Tops For Teens
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
- Sainsbury's Risks Loyalty Backlash By Halving Nectar Points
- Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
- Mobile Traffic Hits 46%, Sales at 36%
- Dentsu Aegis Global Digital Director Sticks Up For Facebook
- LinkedIn Elevate Encourages Company Staffers To Curate Content
- Promotors Breed Promotors
- Etihad Airways Calls Global Review
- Everybody Has An Opinion; Some Of Them Put It On Video
- Facebook Denies Breaching EU Privacy Laws
- Royal Caribbean Appoints TBWA/London
- Cashless Payments Rising, Fastest Growth In Contactless
- Retailers Have A Twelve-Minute Opportunity To Make A Sale
- More Data Shows Apple Watch Selling Well
- MAD London - Friday, April 10, 2015
- Facebook Debuts Messenger, Web Site For Exclusive Chat
- EBay Advertising Head Gives Three Key Programmatic Findings
- Why Netflix Global Is The Future Of Streaming
- Digital Outdoor Gets Real-Time -- At Last!
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- WPP And Facebook Partner On Data
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
- Apple Watch Ready To Try On Today For Pre-Order
- Hilton Gives Travelers What They Need Before They Need It
- LinkedIn Buys Lynda.com, Invests In Education
- New Screen Technology Opens 'New Chapter' In Digital Outdoor
- What My 15-Year-Old Webmail Account Says About Today's Email Marketers
- New Yahoo Mobile Search UI Images Surface
- Facebook Legal Privacy Battle Begins In Austria
- Pileup In The Pay Lane: YouTube Jumps In
- NRS Replaced By PAMCO To Measure Readership In Digital Age
- Yahoo Exerts More Control Over Tumblr
- 'Boomerang Boarders' Create Huge Opportunities For UK Marketers
- Don't Wait To Provide A Great Customer Experience
- Retailers Must Adapt For When Wearables Become Mainstream, YouGov Says
- The Commoditization Of Creativity
- Facebook Faces Privacy Class-Action In EU
- BBC Eyes Web-First Restructuring
- Agency Creates Google-Like Site For Crazy Swedish Footballer Zlatan Ibrahimovic
- Corporate Storytelling: Coming To Your Emotional Rescue
- MAD London - Thursday, April 9, 2015
- Ad Tech Revenue To Grow To $100 Billion By 2020
- Google Considering Buying Twitter (Rumor Has It)
- Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
- Programmatic Giving Search Marketers Opportunity To Oversee Other Media
- Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
- An Impression Is Anything But ...
- Brands Give Instagram's Carousel A Whirl
- Can Your Phone Measure Emotion?
- Ford's Odell Talks Global Performance And How Focus RS Will Help
- The Good, Bad & Ugly Of IAB's Definition of Native
- R/GA's Bob Greenberg To Receive Lion of St. Mark Award At Cannes
- Mobile Shoppers Spend 31 Minutes in a Store; 7% Leave Within 5 Minutes
- YouTube Increases Interactivity In TrueView Video Ads
- Cars, The New Mobile Wallets
- Don't Let Village Wisdom Make You The Village Idiot
- Social Media's Route To Retail Revolution: Personalize The Shopping Experience
- Merchants Of Doubt
- Dove Challenges Women To Rethink 'Beautiful' In New Short Film
- Google Celebrates TrueView Video Ad Birthday With Larger Link Boxes
- WPP Tops Most Effective Holding Agency League Table
- Austrian Privacy Activist To File Class Action Against Facebook
- UK Online Spend Is Up But Low Appetite For Subscription Sites
- Vivendi Denies Sky Takeover Plans
- More Than Half Of Social Spend Is Mobile
- Carlsberg Billboard Gives Away Free Beer
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
- MAD London - Wednesday, April 8, 2015
- BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
- YouTube Kids Will Have To Be Clearer If Launched In UK
- Three Truths About Fraud
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
- Vivendi Eyes Up Swoop On Sky
- How Native and Programmatic Advertising Can Come Together
- No Support For Agency Strike Against AB InBev
- 40% Of Email Clicks On Mobile
- Quote Feature Launched On Twitter
- 76% of Brand Marketers Favor Programmatic; Only 27% Buying
- Havas Appoints Andrew Goode To Head Programmatic Team
- Pret Trials Evening Service
- Boris TfL Air Pollution Ad Rapped By ASA
- Agencies Vs Brands -- Let The Blameless Cast The First Stone
- MAD London - Wednesday, April 1, 2015
- SMG Launches Addressable TV Measurement Tool
- Disney, Lego And Tesco Lead On Mobile Optimisation
- App-Conomy Still Booming On Paid Content Surge
- Google's Global Search Spend Dominance Slows; Loss In China Contributes
- O2 Head Says Corporate Leaders Have 'Fundamentally Failed' To Do Good
- Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
- Twitter Launches Curator For Publishers To Manage Tweets
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
- ESPN Relaunches Web Site With Better Ad Viewability
- Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
- Net-A-Porter Merges With Yoov
- Robinsons Chases Mature Squash Drinkers
- Michelle Phan's New Icon Plans A Worldwide Splash
- Sunny Delight Seeks Agency For Relaunch
- Agency Builds 'Immersive' Office On the Ocean Floor
- St Luke's Wins Meeca Bingo And Grosvenor Casinos
- Yahoo-Bing Partner Network Contributes To Paid-Search Market Gains
- Do You Want to Shop Where They Analyze Your Eye Movements?
- Unilever Hosts Competition For Startups
- Wearables Off To Strong Start
- Weighing The Cost Of Fame
- Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
