MAD London Editions for April 2015
MAD London - Tuesday, April 28, 2015
ComScore, CIMM Unveil Cross-Measurement Results
Yahoo Teams With Simon Cowell On New Content
Sideswipes: Content Is Our Greatest Asset
Havas Returns To Meaning, Finds A 'Return-On-Meaning'
Google To Announce New News Partnership
Teens Say Instagram Is Most Important Social Network
comScore's Pre-Bid Programmatic Data Now In 44 Countries
More Than Two In Three Tell IAB Video Spend Will Increase Next Year
Why Marketers Should Pay Attention To The Apple Watch
TfL Open To More Tube Station Takeovers
68% of Agencies Plan to Increase Digital Video Spend In The Next Year
Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
'Guardian' Hits New Audience Record -- MailOnline Down, But Still Leads
Swedish Ad Agency Debuts Advertising-Themed Emoji App
ASA Considers Investigating 'Are You Beach Ready' Ad
IPhone Sales Boom In China As Middle Class Expands
Victoria Plumbing Seeks Creative Agency For GBP6m Campaign
Have a Singular Voice Across All Channels
E.ON Consolidates Marketing Comms With Engine
Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
MAD London - Monday, April 27, 2015
Apple's New Watch Takes A Licking In New Horizon Media Survey
Beach Body Campaign Company Rebuffs Social Media Criticism
Everyone On Earth Launches Apple Watch Apps
Apple Watch Launch Gives Search Marketers New Opportunities
Government Accused Of Wasting GBP1m On Social Media
Future Proofing For A World Of Autonomous Marketing Platforms
5.7% Organic Q1 Revenue Growth For IPG
Camelot Credits Digital For Improved Sales
How Under Armour Is Taking The Internet Of Things Into Their Own Hands
Jellyfish Expands, Sets Up Shop In South Africa
Publicis Chemistry CEO Steps Down
Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
Beach Body-Ready Company Must Be Loving The Haters
MAD London - Friday, April 24, 2015
WPP Posts 5.2% Organic Growth In Q1, In Line with Omnicom, Well Ahead of Publicis
WPP Launches Programmatic Audio Ads
3 Ways Brands Should Think About The Internet Of Things
5.7% Organic Q1 Revenue Growth For IPG
P&G Takes Axe To Agency Roster
Data Isn't Enough
The Beacon Trajectory: More Money, Uses, Numbers, Features
WPP's Sorrell Welcomes EU Charges Against Google
Mobile Ad Spend Is Going Local
Marketers Show Caution On Apple Watch Launch
Email And Custom Audiences: A Win-Win
Food Companies Missing Millennial Opportunities
Consumers Use 5 Devices In Purchase Process
Look To Engage Teens In More Positive Ways
Havas Acquires Paris-Based Events Organizer EGC & Associes
Carphone Warehouse To Launch 4G Network With Free Roaming
Do Millennials Respond To 'Equality-Themed' Ads? Google Says Yes
Google Misses First-Quarter Analyst Predictions
How To Be An Emotionally Intelligent Marketer
'Bevel Classics,' A Hair-Raising Tale
Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
KFC Plots An Emotional Return To Favour
Nasdaq Sets Aside $31m For Aggrieved Facebook Investors
On YouTube's 10th Birthday, It Eyes Facebook Anxiously
Apple Watch Will Tick Away In The Background
MAD London - Thursday, April 23, 2015
Facebook Says 'Hello,' Debuts Business App
Publicis Buys Shopper Marketing Agency
London Calling: A Whirlwind Visit With Agencies At The AdForum Summit
Search, Social Ads With Images Attracting More Brand Dollars
German Court Rules Ad-Blocking Technology Is Legal
Google Slows Click Growth, Impressions Decline
Facebook Ad Revs Top $3.3B Year-To-Year
Optimize Your Website To Capture Last-minute Travelers
German Court Sides With AdBlock Plus
Google Set To Launch US Wireless Service
Navigating The Kaleidoscope Of Green Moms
Going Places: PlaceIQ Expanding Overseas
BA Appoints Sapient Nitro
Investors 'Unlike' Facebook Missing Q1 Expectations
Tesco CEO Concerned 'At One Level' By Discounters' Ad Spend
McDonald's To Ditch 'Legacy Attitudes' In Fight Against Declining Revenues
Royal London Reviews GBP10m Media Business
Google Maps Goes Hunting For Nessie
Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
MAD London - Wednesday, April 22, 2015
Facebook Tweaks News Feeds, Personal Posts To Trump All
Brands Face 'Mobilegeddon'
For Your Eyes Only: Marketing In The 2015 UK Elections
Google's Lobbying Spending Reaches New Heights
Nearly Half Of Fortune 500 Companies, And The BBC, Could Be Hit By 'Mobilegeddon'
Publicis, Omnicom Downplay the Whole Agency Rebate Thing
Yahoo Search Improves, But Misses Analysts' Estimates
Public Not Ready For Apple Watch Cost
Guess Who Dominates Social Logins?
Facebook Expands London HQ
BMW Tops Best Reputations List
Google Launches 'Programmatic Playbook' For Digital Marketers
Airbnb Launches First TV And Digital Campaign With TBWA
All Eyes On Facebook Q1 Earnings
Google Boosts Mobile-Friendly Sites
Be Mobile-First Or Get Hit By 'Mobilegeddon'
MAD London - Tuesday, April 21, 2015
Google's Mobile Algorithm Opens The Door To IoT Campaigns
Sapient And Digital Drive Growth At Publicis Groupe
Measurement Tactics For Optimizing Your Programmatic Buys
'Guardian' Tests International Home Page
Digital Driving Highest UK Ad Growth In Four Years
Nielsen's Screen Wars Research: Reasons Why Every Screen Matters
Twitter Tweaks Messaging Service To Compete With Facebook
What NOT To Do With Email Personalization
Spotify Prepares Personalised Adverts
Google, Yahoo Encrypting Ad Network Connections
Heathrow Journey Comparison Screen Service Begins
Omnicom Reports 5% Organic Revenue Boost In Q1
Will Viewability Measurement Become The Next Click-Through Rate?
UK Demand Drives Growth At Sky
Main Parties Vague On Media Manifestos
Agencies, Don't Like That BuzzFeed Post About Your Client? You Can Get It Deleted
The Three Cornerstones Of Kick-Butt Content And Fold 7 Part Company
Imperial College Wins Grant To Measure How Much Content Is Liked
Don't let your brand .suck
Steal This Book
Diet Coke Parts Company With BETC London
US And China To Hold 62% Of Global Mobile Ad Spend Next Year
No Pro-Roll Please, The Ad Blockers Say
Hyperlocal Essentials For The Programmatic Mobile Advertiser
The Future Is Digital - But Don't Forget About Television
MAD London - Monday, April 20, 2015
Instagram Launches Apple Watch App
Owning Data Is The Key For Making Good Customer Experiences Even Better
Marketing Vacancies Rise 25% In Q1
Are You Ready for Google's "Mobilegeddon?"
Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Your Last Email From Xxxx
BBC Worldwide To Allow Product Placement
Hey, Advertisers, You're Asking The Wrong Question
What Is The Internet Of Things World?
Microsoft Partners With Bloomberg Hub At LCY
Young People Avoid Parents On Social Media
Thatchers Cider Sides With Joint
What NOT To Do With Email Personalization
OgilvyOne Wins Global Ikea Brief
Habitat Aims To Be The Comeback Story Of 2015
Video-Makers, Stop Disobeying Laws Of Natural Order
Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
We Are Better Connected But Lonelier Than Ever
Express Owner Hands A Million To UKIP
More Than Data: Pioneers Show Programmatic Is About People, Culture Too
Teens Crave Experience; Constant Upgrades
Consumers Concerned About IoT Data, Privacy
Microsoft Moves Onto Google's Android OS Open Territory
Google DoubleClick Network Hit With More Malvertising
MAD London - Thursday, April 16, 2015
Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
Dentsu Aegis Acquires Forbes Consulting Group
As Older Family Members Sign In To Social, Digital Natives Sign Out
Under Half Of Video Ads In 2014 Were Viewable
WPP Buys Mobile Ad Attribution Firm Medialets
Brands Advertising On "Paedo And Incest" Sites
Forbes Licenses New Capitalist Tool, Social Selling
Twitter Redesigns Homepage, Focuses On Topics
Group M and AOL Partner For New Shows
EU Charges Google With Distorting Search Results
IPA Bellwether Report Sees Confidence Translated To Budget Growth
Suntory Puts MediaCom On Alert
Lib Deb Manifesto Calls For Leveson-Compliant Press Regulator Within a Year
Lib Deb Manifesto Promise "Junk Food" 9pm Watershed
MAD London - Wednesday, April 15, 2015
WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
Google To Be Charged For Anti-Competitive Behaviour By EU
Agencies, This Is the Company That Is Making You Look Stupid
Wearables May Be Next Consumer Communications Channel
Social Spend To Top $23bn Globally In 2015
Five New Rules for Entertainment Marketers
Conservative Manifesto Features No Media Ownership Or Regulation Pledges, Unlike Labour
Still More Evidence Links Facebook To Depression
BuzzFeed Serious About Developing TV And Movie Projects
'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
Bing Ads Launch iOS Mobile App For iPhone And iPad - Will Advertisers Invest?
Marketers: Are You Focused On Attracting App Users?
Conservative Manifesto Joins Labour In Calling For Clearer Food Marketing
Copy That Connects: 3 Tips for Better Digital Ads
Thomas Cook Makes Programmatic Debut For New Bookings And Upselling
Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Zuckerberg To Bring Free Internet To Europe
'Game Of Thrones' Launches With Record Audience For Sky Atlantic
Kate Robertson Steps Down From Group Chairman Role At Havas Worldwide
Google, Prepare Yourself For An EU Beating
MAD London - Tuesday, April 14, 2015
Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
Viacom Seeks Ad Partners As Boycott Bites
The App Attention Economy Is Booming: Retention Still The Challenge
WPP Launches New Consultancy
Twitter Turns Off Data Feed To Promising British Start-Up
How Agencies Can Win The Battle Against Ad-Tech Companies
Labour Party Vows To Implement Leveson Recommendations And Protect Media Pluarity
New WPP Agency Aims to Save Marketers From Big Data Overload
Chancellor Backs Ofcom To Replace BBC Trust
Speaking Her Language: How Brands Connect With Moms Around The Globe
AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Labour Commits To Unhealthy Food Marketing Curbs For Children
For Social TV, We're Still Fumbling With The Remote
Use Search To Maximize Recruiting Efforts
Paddy Power Suffers Social Media Backlash
Ya Gotta Talk-The-Talk
Green & Black Runs Largest Ever Campaign
Advertisers Need Attention Balance To Sell More Stuff
TV Campaign Helps Travelodge Raise Revenue 15%
Deconstructing The Market Of One
Robinsons Encourages Parents To Play With Their Kids
Facebook Leans On TV Like Never Before
Ways To Entertain And Engage Readers With Content
6D Global, Google Technologies Ink Partnership
Is Labour Fighting Yesterday's Media Battles?
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