Around the Net
Suntory Puts MediaCom On Alert
- Campaign, Thursday, April 16, 2015 7:30 AM
MediaCom is on alert in the UK as the owner of Lucozade and Ribena, Suntory Beverage & Food, rethinks its €100m European media business, including a GBP25m UK account. This is the first time the agency’s relationship with the brands has been tested since GlaxoSmithKline sold Lucozade and Ribena to Suntory in September 2013.
