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Publicis Buys Shopper Marketing Agency

  • Campaign, Thursday, April 23, 2015 6:41 AM

Publicis Worldwide has bought the shopper marketing agency Vivid Brand in a deal understood to be worth up to GBP7 million. The business will become part of the Publicis UK network and move into its new Baker Street offices, which house Publicis London, Poke, Publicis Chemistry and Publicis Blueprint. Vivid Brand will retain its name and existing leadership team of the chief executive and founder, Andy Scott, the managing director, Gideon Karmiloff, and the planning director, Matt Miles.

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