London Blog
Native advertising that aggressively pushes sales? Yes, to a point -- but brand and tactical native advertising are beginning to emerge as distinct channels. Short-term and long-term thinking can coexist. Read the whole story
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
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As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately … Read the whole story
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Six months or so after inviting brands and businesses to build bots into Facebook Messenger, the network has swelled to around 30,000 tiny computer … Read the whole story
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The reasons, contexts, and ways that people use the mobile screen have evolved to be vastly different than those of other screens. Read the whole story
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As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
