MAD London Editions for January 2017
MAD London - Tuesday, Jan. 17, 2017
Institutional Trust Is Declining Around The World
Audience Science Confirms Job Cuts
Living With Alexa -- Amazon's Game-Changer For 2017
McCann London's Music Video Effort For Culture Shift
Email Marketing Is Ahead Of The Curve On EU Rules Bringing Panic To Adland
Theresa May To Become First PM On Vogue's Cover
British American Tobacco Rolls $49 Billion Takeover Of Reynolds
Angry Birds Chooses London As A New Nest
Google: Advertisers Benefit From Quarterly Failure Reports
Daily Mail Goes Cold On Nationals' Joint Ad Sales Project
IMF Upgrades Growth For The UK, Despite Brexit Uncertainty
Exterion Media Appoints First Group Chief Technology Officer
More Than Two In Three Agencies On Government Roster Are SMEs
Are High Costs Putting Off Claimants From IPSO Arbitration Scheme?
BT Launches Junk Voicemail Boxes To Tackle Nuisance Calls
Oxford University Apologises For Mass Rejection Emails
Facebook Drops 'Edited' Note On Posts
Ad Tech Warning -- Is This The Sound Of A Bubble Bursting?
MAD London - Monday, Jan. 16, 2017
Snapchat Tests New Search Feature
Cancer Research UK and Channel 4 To Air First Live Ad From Inside The Body
Adland Tells The EU Straight -- Leave Us Alone Or Your Economies Will Suffer
Email's Big Decision -- Carry On Spying, Or Truly Help Customers?
Google Ends Drone Program
The Times Gets The Scoop On Trump And A Potential UK Trade Deal
Facebook Tests Fake News Filter In Germany
Microsoft Boosts AI, Acquires Deep Learning, Natural Language Startup
BBC Vows To Tackle Fake News
What The Future Will Sound Like For Entertainment Brands
Internet Giants Face A Fake News Grilling At Parliament
Think Beyond The 'Things' For IoT Success
Every Euro Put Into Advertising Delivers Seven For The Economy
Publisher Staffing In Era Of Header Bidding
Omnichannel Retailers Won This Christmas
Implementing A Data Strategy With Your Programmatic Buying
Omnicom TBWA Set To Take Stake In Lucky Generals
Marketing Twofer: Data and Devices
Ray-Ban And Oakley Owner Considering Merger With French Rival
MAD London - Friday, Jan. 13, 2017
Apple To Push Original Content
Nintendo Switch Launches In March For GBP279
Why Burberry, BMW Are Getting Into The Short Film Business
Google Introduces AMP Lite For Slow Networks, Low-Ram Devices
Lawyers Agree Trump Unlikely To Sue In The UK Over Dossier
What's The Potential For Programmatic Video?
IAB: Digital, TV, Radio Improve Purchase Intent By 90%
Netflix Takes On BBC And ITV For Prime-Time Family Viewing
Appoint An AI Czar: It's Later Than You Think
Google Drops Internet Drones Project
Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
High Street Big Hitters Post Positive Christmas Figures
Creative All Star: Aaron Shapiro
How White Ops Foiled Russian Hackers Stealing $5M In Ad Revenue Daily
Manchester United Partners With Uber
Sony To Close Video Game Studio In Cambridge
John Lewis Concedes Its Christmas Ads Are No Longer 'Groundbreaking'
Chief Executive At Guardian US To Step Down
Netflix Is Coming For ITV's Family Audience
MAD London - Thursday, Jan. 12, 2017
Management Shuffle At Saatchi, CEO Robert Senior Prepares To Leave
Instagram Opens Up Stories To Advertising
Did Email Marketing Just Catch A Massive EU Break? DMA Certainly Thinks So
Havas Group Trains Employees To Become '100% Programmatic'
Snapchat Starts Talking To London Shops
Instagram Tests Full-Screen, Auto-Play Video Ads
Report Documents 'Unprecedented Change' In Global Ad Landscape
One In Five Ad Companies Have Lost Work Due To Brexit
CES 2017: The Dawn Of The Third Connected Era
Media All Star: David Smith
EU Promises Action On 'Annoying' Cookie Banners
KFC And Baidu Testing Facial Recognition In China
M&S Reports First Christmas Growth In Six Years
Vodafone Switches From Grey To Ogilvy & Mather
Major Papers Join Forces To Urge Government To Drop Section 40
EU Politicians To Decide Legal Status Of Robots
Could Germany Fine Facebook For Carrying 'Fake' News?
That's The Way The Cookie Crumbles -- And Good Riddance, Now We're Mobile-First
MAD London - Wednesday, Jan. 11, 2017
Life After Saatchi: Kevin Roberts Lands A New Gig
New EU Proposals Could Legalise Ad Blockers But Restrict Tracking
The Future Of Free Is Social
Havas Reorganizes Sports & Entertainment Unit, Its CEO Departs
Amazon Seeks Head Of Marketing For European eSports Expansion
Are You Ready For Voice Search?
Apple, Facebook, Google Rank Highest In Greenpeace Report
Snapchat Is A Political Victory For UK In Global Tax Row
Understanding How To Use Data Becomes Marketers' Most Important Skill
London-Based Anti-Fraud Outfit Shuts Down
How And When To Pitch A Journalist
'Taboo' On FX Is First Great Show Of The New Year
Facebook To Test 'Mid-Roll' Video Ads
Ocado Seeks A Media Agency Ahead Of TV Push
Sainsbury's Gets A Christmas Boost From Argos
The World Bank Slashes UK Growth Forecast
Former IAB UK Boss Becomes Chairman Of iCrossing
BBC To Reinvent iPlayer By 2020
Banning The Blockers To Be Legalised -- EU Gives Green Light To Brave Publishers
MAD London - Tuesday, Jan. 10, 2017
Mayer Resigns From Yahoo Board, Remaining Assets To Become Altaba
Snapchat To Base Itself, Outside The US, In The UK
Email Steps Up To Deliver On The Broken Promise Of Social 'Buy' Buttons
72% Of Marketers Say Data Analysis More Important Than Social Media Skills
Uber Accused Of Cashing In On Tube Strike
Facebook Prepping Mid-Roll Video Ads?
Rocket Fuel Restructures: Eliminates Nearly 100 Jobs, Or 11% Of Its Workforce
Gen Z Consumers Are Digital, But Impressed By Traditional Formats
Next In Connected Cars: License Plate Advertising
Trinity Mirror Confirms Merger Talks With Express Newspapers
Google To Unify Web Data Through Google My Business, Call Extension Numbers
Ad Sales Director Banned For Ten Years
Media All Star: Scott Hagedorn
Customer Focus Gives Morrisons Best Christmas Ever
Using AI And Machine Learning To Personalize Content
115 Journalists Killed In 2016 For Doing Their Job
Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels
MAD London - Monday, Jan. 9, 2017
The Future Of VR In The Back Rooms Of CES
Biggest December Retail Gains Were Online, Not The High Street
I'm With The Band(width)
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
Fake Health Stories Are Taking Over Facebook
Marketing All Star: Bob Liodice
Riding Virtual Reality At CES
Senior MP Says Making Papers Pay Both Sides' Legal Costs Is 'Wrong'
UK Tech Deals Peaked Before And Declined After Brexit
The Snapchat Spectacle
Losses Stacking Up At Black Cab Uber Rival, Hailo
Pepper The Robot Looks To Engage Customers
Fitness First Offers Commuters Free Gym Access During The Tube Strike
Motorsport Publisher Takes A Stake In Formula E
Regulators Should Tackle Fake News Before Trying To Bring Papers To Heel
MAD London - Friday, Jan. 6, 2017
Snapchat Accused Of Misrepresenting Growth
Farage Lands A Radio Show With LBC
Why The IAB Shouldn't Worry -- Brands Love Digital And Will Renew Their Vows
CES And The Brands Of The Internet Of Things
Coca-Cola Sued Over Soda Marketing Messages
Digital Minister Counters CES UK Support Of Start-Ups Is An 'Embarrassment'
ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social
Nielsen Modifies Preview Of Total Content Ratings
New IAB UK CEO Wants Brands To Love Digital Again
Forget Clicks And Views, The Future Is All About Listening
'The Sun' And The 'Times' Reveal Losses
Marketing All Star: Linda Boff
Creative All Star: Alex Bogusky
NHS To Roll Out AI Chatbot To Ease Pressure On Services
New Year, Same IAB (Interactive Advertising Bull)
Dull December Prompts Gloomy High Street Outlook
AI, Big Data And Ethics
Is Next Losing Its Shine?
Gary Vaynerchuk Ups VaynerMedia's Content Game With Purchase of Female-Focused Publisher PureWow
Samsung Sees A Future In Personalised TV Ads
Self-Driving Cars To Headline CES
When It Pays To Check Emails At Home, We're Not French After All
MAD London - Thursday, Jan. 5, 2017
Google, Researchers Seek To Develop Brand Search As A Metric
Alexa Is The Talk Of Town At CES In Vegas
Internet Of Things Leads The Charge At CES
AOL Pivots From Data-Driven To Data-Giving: Unveils Incentive Ads
Digital Video Sales Overtake Physical Formats For First Time
Why Marketers Are Twenty Times More Interested In Email Than Mobile, Virtually Ignoring Social
Samsung Has Biggest CES Buzz (Not All Of It Good)
Christmas Day TV Ratings Hit A New Low
It's Your Media Generation That Defines You
IAB UK Appoints New Chief Executive From Within
Media All Star: Josh Engroff
FA Backs eSports With Second Wembley Tournament
The Intersection of Technology and Transparency
Exploring VR, Immersive Advertising
Brits Not Impressed By Wealthy Donor Model For Funding Newspaper Regulation
Carat Wins Global Media Strategy Brief For Standard Chartered Bank
ASA Wraps Ryanair And Over Price Claims
The More Errors In A Subject Line, The More Likely An Email Won't Be Read
Adland's Post-Truth Hero Brand Is A Huge Surprise
MAD London - Wednesday, Jan. 4, 2017
Dentsu Delays Report On Client Over-Billing
ASA Rules City Airport Is The Only Airport In London
CES 2017: Smart Home Gadgetry Galore
Native Ad Renewals At 33% In 2016
UK Start-Up Unveils Rival To Amazon Echo
Branding In The Post-Truth Age
Home Robot Kuri Debuts At CES And In New Ad Campaign
Unilever Research Shows Brands Miss Out On GBP820bn Sustainability Opportunity
The Best-Kept Secrets About Ad-Serving Data
ITV Launches Interactive Outdoor Campaign For 'The Voice UK' Launch
Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Max Mosley Claims Papers Paying Both Sides' Legal Fees In Libel Action is 'Fair'
Customer Experience Wish List For 2017
What 2017 Looks Like From Various Executive Perspectives
UK Government Rightly Called To Account On Press Freedom Protection Racket
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