MAD London Editions for January 2017
MAD London - Tuesday, Jan. 31, 2017
Holding Companies Speak Out On Trump's Travel Ban
'Is This The End?' -- Could GDPR Compliance Be This Simple?
P&G Announces Wide Review To Bring Transparency To 'Murky' Media
Sir Martin Sorrell Joins Critics Of Trump's Travel Ban
Tech Companies Challenge Trump's Travel Ban
Lessons From Uber, Starbucks: Will Hashtagtivism Disrupt Your Business?
UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
Ads Optimized By Google AMP Load Six Times Faster
Dove, Ogilvy Run #AlternativeFacts Ad
Consumer Confidence Up In January, But Down Year-On-Year
McCann New York Strategy Director Heads to Paris-Based Fred & Farid
IAB's Rothenberg Calls For Industry Effort Against Fake News
Twitter Finally Launches 'Long Overdue' Troll Fixes
How To Become A Brand's Irreplaceable Business Partner
Trump Travel Ban Could Boost UK Tech Scene
Sony Takes Writedown; Entertainment Revamp Begins
Starbucks Unveils Voice-Activated Coffee Pre-Orders
BT Determined To Retain European Football, Maybe With Free-To-Air Partner
Sony Writes Off $1bn As DVDs Decline And Cinema Flops Hit Hard
Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
MAD London - Monday, Jan. 30, 2017
Google Recalls Employees: Microsoft, Facebook Warn U.S. Policies Could Impact Ad Tech
Tech Industry Reeling, Reacting To Trump Immigration Order
More Than A Million Sign Petition To Cancel Donald Trump's UK State Visit
90% Of Advertisers Currently Unhappy With Programmatic Relationships
Email Marketing Is Mobile -- Why Aren't Your Campaigns?
MPs To Investigate Fake News Threat
Is Mobile Search Cannibalizing Google's Core Search Business?
Opposition Branding: At Least One Campaign Sees Some Lyft
Ogilvy To Consolidate Global Brands, Starting In The U.S.
Andrew Benett Out At Havas
The Trumpela Effect
To Zero and Back Again: The Coming Revolution In AI
Brexit Prompts More Brands To Celebrate Chinese New Year
Measurement And Attribution Top List of Industry Priorities
Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
The Affiliate Ecosystem -- And How to Attribute
Defendant In First Kodi Box Trial Pleads Not Guilty
Marketers Need Greater Pricing Control To Cope With Brexit-Linked Inflation
ICO Celebrates 'Data Protection Day' With GDPR Guidance
Ogilvy & Mather's Single P&L Move Will Lead The Way In Transparency
MAD London - Friday, Jan. 27, 2017
Twitter Shoots For Simplicity With New 'Explore' Tab
Arthur Sadoun To Succeed Maurice Levy As Publicis CEO In June
Unilever Chief Exec Says Raising UK Prices Was The Right Decision
Microsoft Bing Revenue Rises 12%, Google Mobile Search Leads Alphabet Gains
Ogilvy & Mather Worldwide CCO Tham Khai Meng Named President of the 2017 Cannes Titanium and Integrated Jury
More Than One In Four Ignore Sponsored Content
Smartwatches Prominent But No Mass Consumer Adoption
YouTube And Mobile Search Send Profits Soaring At Google
PHD's Cooper Named 2017 Media Lions Jury President
Advertising Is 'Key' To 'Post-Brexit Success,' Minister Confirms
Consumer Identity Data Becomes Big Business
10 Tips for Fixing Your Sales Conversion Problem (Permanently)
Sky To Launch All Channels On Broadband Next Year As Rising Sports Rights Bite
Discovery Set To Withdraw Its 13 Channel From Sky
Arthur Sadoun To Replace Levy At Publicis Helm
The Secret Reason Why Millennials Will Be Central To Post-Brexit 'Brand Britain'
MAD London - Thursday, Jan. 26, 2017
Get A Life, Don't Go Live
GDPR Is A Gilded Opportunity To Innovate And Find New Global Customers -- Just Ask The DMA
IBM Starts Using AI To Buy Media In The UK
Mobile Paid-Search Costs On The Rise, iProspect Says
Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
Snapchat Tightens Rules On Fake News And Nude Images
Facebook: Full Speed Ahead For Live Video
Future Of The Ad Agency Heard In The Language Of Marketing
Sky Sports Not Worried About Millennials Watching On Snapchat
Facebook Tweaks Trending, No Longer Personalized
Great British Bake Off To Debut On Channel 4 In 2017, Not 2018
The CMO Agenda For 2017: Make Marketing Creative Again
Getting Views By Not Appearing To Be Marketing
Karmarama Wins Philadelphia European Account
Facebook Tweaks 'Trending' To Combat Fake News
Microsoft Vows Not To Leave Britain After Brexit
ISBA Will Be 'Upping Its Game' In 2017
Havas Wins Carling Creative Account
Tabloids Out Of Touch With UK Adults, Research Shows
MAD London - Wednesday, Jan. 25, 2017
Do Ad Blockers Have A Good Point? Are Digital Ads Just Too Untrustworthy?
You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
UK Researchers Uncover Massive Twitter Fake Account 'Bot' Networks
Google Releases 2016 Bad Ads Report, Updates On Fake News
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
GDPR Is A Gilded Opportunity To Innovate And Find New Global Customers -- Just Ask The DMA
US Election Prompts Britons To Question Digital Privacy
IoT Devices Growing To 46 Billion; Security Breaches Seen
More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
What's Search's Role In Combating Fake News?
The Vanishing Value Of The Truth
Adform To Shed 8% Of Global Staff
Time To Get Prepared For GDPR, DMA Reminds
Search: Winners And Losers
Smarter Programmatic Creative = CMP + DCO
Cadbury Signs Sponsorship Deal With The Premier League
Programmatic Personalization Requires Cross-Functional Collaboration
Ewan McGregor Cancels Piers Morgan Interview Over Women's March Comments
Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
'Guardian' Plans To Slash Costs By 20% To Break Even In Three Years
BT Shares Tumble Over Italian Accounting Scandal
Yahoo Mail Users Report Outage in UK
MAD London - Tuesday, Jan. 24, 2017
Yahoo Delays Closing Sale To Verizon Until Second-Quarter 2017
You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
Digital Drove M&A In 2016
Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge
Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
Disney Teases Next Star Wars' 'The Last Jedi'
Starcom Wins Merck's GBP50m Non-US Global Media Account
Snapchat Attacks 'Fake News,' Click-Bait
25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate
Brexit's Biggest Backer Launches 'Westmonster' Site
DeepMind Building Closer Academic Ties To Advance AI
When The Going Gets Tough...
Three-Year Economic Slowdown In The Cards
How Biddable IO Can Eliminate Trade-Offs Between Transparency And Guarantees
Adland Welcomes Government Support For Creative Industries
UK Universities Have To Resonate With Millennials As Brexit Bites
New Chromebooks Will Support Android Apps, Next Year
Procurement Is A Protection Racket, Isn't It?
MAD London - Monday, Jan. 23, 2017
White House Is The Trump Card For UK In Brexit Talks -- We'll Just Swap BMWs For Fords
'The Guardian' Launches Email Newsletter, 'The Week In Patriarchy'
How To Instantly Repair The Media Economy
Twitter Apologises For Turning Obama Fans Into Trump Followers
American Carnage, Part 1: Trump And Pompomony
Tottenham Goes Global Through NFL Deal
Twitter Streaming Of Inauguration Down From Comparable Events, Russian Viewing Doubled
One In Four UK Payments Are Now Contactless
Amazon Makes Dash Buttons Virtual
Samsung: We Take Responsibility But It's The Batteries' Fault
Google Awards $50,000 To British Start-Up Tackling Fake News
May To Meet Trump -- Free Trade Deal In The Offing?
Self-Driving Cars: 23% Would Ride In One, 83% Concerned About Tech Glitches
CX Is Not Just A Box To Check Off, Says Gartner's Ray
YouTube To Allow Google Data To Target Better
L'Oreal Reveals The Five Start-Ups Its Accelerator Is Backing
Ahead Of The Cross-Channel Curve
National Trust Launches Creative Review
Ad Networks Can Personally Identify Web Users
MAD London - Friday, Jan. 20, 2017
Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
Julian Assange Now Says He Will Hand Himself To US Authorities
The Magic Of Donald Trump
Dentsu Appoints Long-Time Insider As Its New CEO
Questions I Am Saving For Alexa
Donald Trump And Theresa May Will Both Be Failures, George Soros Predicts
Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017
Brexit Making Marketers Reluctant To Hire New Staff
Mobile 'Click Injection' Fraud Projected To Rise This Year
Salary Survey Shows Marketing's Contribution Still Not Appreciated
Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
Advertisers Must Change With Times Or Fall Behind
Channel 4 To Dedicate A Week Of Programmes To Fake News
Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex
How Fake News Is Made (Up)
The Coming Of Insights Automation
More Smart Sensors Coming In Consumer Electronics, Cars
Black Friday Isn't The Appetiser -- It's The Cannibal That Eats Christmas
MAD London - Thursday, Jan. 19, 2017
Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
Consent Means Consent And Brexit Means Brexit -- A Big EU Day, But Little Changed
Only Two In Three Brands Remain Active On Snapchat
Facebook Hit With New Lawsuit Over Inflated Video Ad Metrics
Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
Marcom Mergers Up, Dentsu And WPP Are Lead Acquirers
Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
Mobile 'Click Injection' Fraud Projected To Rise This Year
Netflix Has Boffo Q4 2016; Content, Global Rollout Pay Off
Original Content Gamble Pays Off For Netflix As It Names BBC A Major Threat
Maurice Levy Says Publicis Groupe Is Close To Naming Successor
For Netflix, There's Just A World Of Opportunity
6 Digital Media Buying Trends For 2017
Campaign Research Shows 'Sales Fatigue' Hits Shoppers As January Offers Pile Up
DMA Concerned By Third-Party Data Rules In New ePrivacy Regulation
Julian Assange To Renege On Promise To Accept US Extradition For Chelsea Manning Clemency
Weak Pound Helps Burberry Bounce Back
Bulmers Creative Reviews Ends With O&M Appointment
DMA Lays Out Its Priorities For The Government To Achieve In A Hard Brexit
MAD London - Wednesday, Jan. 18, 2017
Why Apple Is Raising App Prices In UK
Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws
Brexit Blamed For Apple Store 25% Price Hike
This Ad Agency Executive Has The Answer To Gender Equality In Advertising
Ad Industry Holds Its Breath As May Confirms Hard Brexit
Google Assistant Code Suggests Payment Service Is Coming
IPA Records Uplift In Ad Budgets For 2016, Predicts 2017 Fall
Online "Marketplaces" Engage Retailers With Customers
Yahoo And The Transitory World
Martech Is Winning Over Investors, While Ad Tech Is On The Wane
Baidu Appoints Former Microsoft EVP Qi Lu To Group President
Tips To Optimize Amazon, Google For Voice Advertising, Marketing
UKTV And Channel 4 Sign Billion-Pound Ad Sales Deal
Thinking About The Other Side Of Search
EE Fined For Over-Billing Customers
Deliveroo To Hire 300 Tech Engineers In London
New BBC Chair Calls For Review Of 'Crown Jewel' Sports Rights
EasyJet Restructures Marketing Team To Focus On The Customer
Hard Brexit Poker Face Engaged As Adland Prays For Free Trade Deal
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