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Tottenham Goes Global Through NFL Deal

Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player. Set to open in August 2018, the GBP750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will stage two games a year as part of its 10-year NFL partnership.

Read the whole story at Marketing Week »

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