Around the Net
Instagram Opens Up Stories To Advertising
- Campaign, Thursday, January 12, 2017 6:40 AM
On Wednesday, Instagram said it was introducing advertising within the ephemeral image-sharing feature and metrics to measure its effectiveness. The Facebook-owned app said it is partnering with more than 30 companies to test advertising in Stories in the U.S., including Airbnb, McDonald's, BuzzFeed, Nike, L'Oreal, General Motors, AT&T, Coca-Cola and Live Nation.
