Marketing Daily
Monday, March 26, 2007
  • Newest Next In Media: Ads On Employee Clothing

    [Retail] Solomon Emeth was shopping in Best Buy when, suddenly, the yellow and blue shirts on the employees stood out like empty billboards. Two ... Read the whole story

  • J.D. Power Predicts Pickup Truck Sales Will Sizzle

    [Automotive] The consultancy says the relaunches of Chevy's Silverado and Toyota's Tundra, combined with fierce competition in advertising and incentives, especially from a dethroned ... Read the whole story

  • Honda Starts Ad Engines As Racing Season Gets Underway

    [Automotive] The carmaker is targeting the general population as well as racing enthusiasts as it seeks to show that what Honda does on the ... Read the whole story

  • Chase Targets Chinese-Americans With Home Show, Ad

    [Financial Services] For the first time, the bank is airing a TV show and ad created specifically for Chinese immigrants that will discuss home ... Read the whole story

  • Magazine Ads, Articles Play Big Role In Online Searches

    [Research] While retailers know consumers are devoted to online product searches, a new survey from the Retail Advertising and Marketing Association (RAMA) finds that ... Read the whole story

  • P&G Pops Pringles Out Of Cans In Line Extensions

    [Food] Although the product has been known for more than a quarter century for its unique packaging, the company wanted a more "adult focused" ... Read the whole story