Marketing Daily
Wednesday, September 10, 2008
  • Smart Inks N.Y. Parking Deal For ForTwo Owners

    The company has negotiated a deal with the city's Meyers Parking to get steep discounts for drivers of the Smart ForTwo car. Owners of … Read the whole story

  • The Emotion In Breakthrough Innovation

    As established brands continue to push for new growth through innovation, they can learn so much from an upfront emphasis on consumer emotions. Read the whole story

  • Battling Public Opinion, GM Sorts Fact From Fiction

    A new web site, GMFactsandFiction.com, which General Motors bills as a public news and announcements source, organizes topics into Socratic-style question/answer cue-cards that contain … Read the whole story

  • Latest Data Show McDonald's Bucking Recession

    "McDonald's has been on a roll for at least five or six years now in terms of same-store sales, profitability, you name it--although this … Read the whole story

  • Nike's Cole Haan Signs Sharapova For Hybrid Line

    A spokesperson describes the 21-year-old Maria Sharapova as "the perfect hybrid of style and performance," adding that the tennis star will actually collaborate on … Read the whole story

  • M3 Sees Interstitials As Advertising's Future

    They give viewers a bit more programming in the midst of big cable network commercial pods, and at the same time, send a commercial … Read the whole story

  • 9 Radio Broadcasters Tag Songs For Zune

    Users of Microsoft's Zune music device and the related service of the same name will be able to tag songs they hear on the … Read the whole story