Marketing Daily
Wednesday, April 1, 2015

Top of The News

Nutrition Group And Kraft Call Off Cheesy Collaboration
by Thom Forbes

Kraft and the Academy of Nutrition and Dietetics (AND) have put the wraps on their short-lived and highly controversial agreement to raise awareness of dairy, vitamin D and calcium deficiencies … Read the whole story

  • AUTOMOTIVE
    Toyota Touts Manufacturing With 'Gifony'
    by Karl Greenberg

    The campaign features 45 GIFs of such processes as the bass-like sound of doors being drilled into place, the percussive process of sheets of … Read the whole story

  • RESEARCH
    Social Smarts: Why Nonprofits Beat Brands
    by Sarah Mahoney

    "Some of the difference is basic. People are naturally more inclined to get behind an organization that's trying to better the world, versus a … Read the whole story

  • PACKAGED GOODS
    Unilever Hosts Competition For Startups
    by Tanya Gazdik

    Unilever Foundry and Lions Innovations are partnering to search for marketing technology startups. "Foundry 50 at Cannes" will choose 50 companies that are innovating … Read the whole story

  • RESTAURANTS
    Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
    by Karlene Lukovitz

    The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated in a cayenne and Tabasco pepper marinade) includes a 30-second TV spot starring … Read the whole story

  • AUTOMOTIVE
    Autotrader Lays Out Three Big Auto Retail Myths
    by Karl Greenberg

    The starting point looks grim, superficially: according to Autotrader data, only 17 of 4,002 consumers remotely enjoy the dealership experience, even after years of … Read the whole story

  • COMMENTARY
    Weighing The Cost Of Fame
    by Benjamin Hordell

    Although the beauty and fashion industries have been exploring the use of real people in advertising for over a decade (Dove's "Real Beauty" campaign … Read the whole story