The index provides an apples-to-apples comparison of the intensity with which fans within the team's home market area support the home team versus corresponding … Read the whole story

With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app … Read the whole story

That makes New York the first U.S. city to pass such a regulation. As of Dec. 1, the city will require chains with at … Read the whole story

"It came naturally as we talked to Peyton about it," Rick Jackson, associate VP of brand management at Nationwide, tells "Marketing Daily." "He shared … Read the whole story

"As a child, and later as a parent, Halloween always meant a special time of year," CMO Sean Blankenship tells "Marketing Daily." "We gathered … Read the whole story

Hyundai is promoting the redesigned Tucson SUV and specifically the hands free liftgate with a 30-second spot, which will run during the season opener. … Read the whole story