USA Today next week will announce a new program integrating original, custom research designed to measure the results of specific advertising goals in the … Read the whole story

Advertisers and agencies are beginning to lock up their 2006 advertising rate negotiations with major consumer publishers and from Madison Avenue's perspective, it looks … Read the whole story

No doubt the advertising industry is breathing a collective sigh of relief now that new evidence has revealed that the impact of DVRs on … Read the whole story

In the world of syndication, it's out with the old; in with the old. Switching gears in midstream, Twentieth Television will bring Geraldo Rivera … Read the whole story

The country's largest phone company, Verizon Communications, has inked a major long-term programming deal with Walt Disney to carry a dozen of the company's … Read the whole story

Starcom MediaVest Group Wednesday put the finishing touches on the reorganization of its GM Planworks unit, naming two top buyers to represent General Motors' … Read the whole story