At a time when the television medium seems besieged by an unprecedented array of new obstacles - the rise of digital video recorders, advertising … Read the whole story
In a rare case of reverse migration, a top media research executive has returned to Madison Avenue. Eighteen months after he stepped down as … Read the whole story
Only four days into the season and NBC is flexing its muscle. Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios, says the … Read the whole story
exposure alone does not lead to sales. And while it's never going to completely go away as a measure of media effectiveness, it is … Read the whole story
Disney said it is abandoning its company-operated, Disney-branded mobile phone offering, moving to a model where it licenses its content. The service will exit … Read the whole story
Don Fries has been named associate publisher of Time, with responsibility for advertising, Time Inc. announced Friday. The elevation of Fries, who previously led … Read the whole story
Financial services giant Citi, which does considerable online advertising, is a long way from exploring opportunities involving consumer-generated content or social networking sites, despite … Read the whole story
Roughly 70% of gay men and lesbians report they've switched products or services after learning a company had policies they considered inimical to the … Read the whole story
There will be no reprieve for New York City taxi drivers trying to delay or even stop the installation of new equipment with a … Read the whole story
CBS might have showed chinks in the armor early in its season opening week. But last Thursday, it erased any doubt that it has … Read the whole story