Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising … Read the whole story
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: … Read the whole story
Some 21% of sent email messages don't reach their intended recipients, according to new research announced today by Return Path. Global inbox deliverability rates … Read the whole story
I'm struck by the similarities between the two marketing channels - namely email and mobile messaging. Here are some examples. Read the whole story
Despite ongoing efforts and technology advances on mobile and search engine query results, a recent study shows that long-term loyalty and customer engagement continues … Read the whole story
If you can't keep your shirt on in anticipation of Donny Deutsch's new sitcom "Donny!" then you're not alone. Deutsch can't keep his shirt … Read the whole story
Against the backdrop of TV ratings' continued decline -- anywhere from 5% to 10% -- TV advertising revenues are expected to remain near flat … Read the whole story
Four in five marketers are going to spend more on social content, but nearly half can't measure its ROI. A recipe for disaster? Read the whole story
Adam Broitman is stepping down as vice president-global digital marketing at MasterCard and will relocate to the San Francisco digital startup community. Broitman, a … Read the whole story
They're niche names at the moment but there is significant momentum behind individuals streaming video online. Read the whole story
The appointment signals a strategy shift for the small appliance and nutritional foods marketer. Up to now the firm primarily used infomercials to market … Read the whole story
A consumer who sued Campbell-Ewald for sending him an unsolicited text ad should have been forced to accept a $1,500 settlement offer, the agency … Read the whole story
Some senior media executives are at odds about whether selling TV programs to Netflix, Amazon and other digital video platforms is good for business … Read the whole story
Confirming a week of rumors, Twitter on Tuesday announced plans to cut up to 8% of its workforce, or as many as 336 staffers. … Read the whole story
Traditional media companies are looking to bolster their digital media presence and expand reach among younger adults through acquisitions targeting rapidly growing online publishers. … Read the whole story
Toyota, Yahoo and Live Nation will create original content highlighting new and emerging musicians from Toyota-sponsored music festivals across North America and stream concerts … Read the whole story
Advertisers are learning how to use the wealth of data that mobile provides, especially location data and user ID, to better target consumers. Mobile … Read the whole story
That's the promise of a new campaign management platform from Chris Gomersall's Atomized, based in Atlanta. The startup platform works by transforming calendar dated … Read the whole story