"Colbert" topped with a Nielsen 3.003 million viewers for the week ending March 5 -- just ahead of NBC's "Tonight Show with Jimmy Fallon," … Read the whole story
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-same day, time-shifted viewing and live-plus-seven days of time-shifting, this includes the Summer … Read the whole story
March is Women's History Month and Wednesday is International Women's Day. Agencies and industry organizations are rolling out an array of celebratory initiatives to … Read the whole story
The site navigation is designed like an app. Forbes overhauled its approach to better respond to the way readers consume content. The new mobile … Read the whole story
In recent years, it seemed like Warren Buffett was the only cheerleader left for the newspaper industry among big investors. But now, it looks … Read the whole story
The company's diversification strategy - rely less on traditional media business and expand its data and software offerings. At the same time, Hearst has … Read the whole story
Salesforce announced the release of Einstein -- a layer of artificial intelligence built into Salesforce's cloud-based software -- out of beta on Tuesday. Einstein … Read the whole story
Exxon Mobil must be exulting in the White House endorsement of its Growing the Gulf initiative. President Trump is certainly taking credit for it. … Read the whole story
Let's be honest, there are still a lot of full-service and media agencies, of all sizes, which are more focused on entering and winning … Read the whole story
Tough Mudder has announced deals with ESPN Media Distribution and Sports Media and Entertainment 360 that furthers the brand's global and digital content reach … Read the whole story
Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable. And marketers are squarely caught on the horns of that dilemma. … Read the whole story
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived … Read the whole story
Augmented reality is making its way into the advertising space with a new AR platform coming to a widely-used smartphone app. Shazam just launched … Read the whole story
Real-time TV data provider Samba TV aunched a data-management platform (DMP) that uses its first-party TV viewership data. Samba TV has partnered with LiveRamp … Read the whole story
The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company … Read the whole story