MediaDailyNews Editions for January 2019
MediaDailyNews - Thursday, Jan. 31, 2019
Amazon Ad Outlook Upgraded By Billions
Report Benchmarks Smart Tech Marketing, Finds It's Growing Fast
Nielsen Catalina Solutions Launches CPG Solution For YouTube Advertisers
Vice Media Inks Video, Display Ad Deal With Teads
Cheddar Taps Telaria As Programmatic SSP
Apple Plans Bigger Video Presence As 'The Bundle Breaks Down'
AT&T's DirecTV Records Big Video Losses
Trump Interview, Speech Add Up To One-Two Presidential Punch
Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
Neubeck Named Creative Director, HearstMade, Branded Content Division
Legacy Media Cos. Wrestle With OTT Rivals
Television Advertising's Reach To Drop As Tipping Point Looms
MediaDailyNews - Wednesday, Jan. 30, 2019
Reddit Jumps Into Pay Per Click, Performance Advertising
IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
Spotify Plans Enhanced Targeting For Advertisers
AVOD Platform Tubi Is Profitable, Ad Revenues Soar
Octopus Takes Interactive Ads Into Lyft, Uber
How MANY Chips? Super Bowl Spend From Consumers' POV
Live Streaming Viewing Rose 65% In 2018
Forecast: Cord-Cutting TV Homes Climb To 40M By 2023
MediaDailyNews - Tuesday, Jan. 29, 2019
Super Bowl Brands Hold Back Pre-Ads/Message Content
IAB Tech Lab And Google Criticized In EU By Privacy Advocates
Facebook Board Has Template To Review Content Standards
Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
News Bias, Fake News, False Equivalency, And The Problem With Anonymous
EDO Taps Grunther To Lead Media Analytics Business
Two-Thirds Of Ad Blockers Installed Only On Desktop
CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
'BuzzFeed' Cuts National News, National Security Desks
Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
Cheddar To Launch 'Cheddar Nights' Evening Block In February
Netflix Boasts Largest Movie Library, Solid Picks
The Streaming Pricing Wars Are On
MediaDailyNews - Monday, Jan. 28, 2019
TV Networks Q4: Double-Digit Viewing Declines, Ad Revenues Up Slightly
MAVTV Signs With Data Analytics Firm 605 To Measure Ad Impact
Study: Netflix Content More Appealing To Consumers Than Streaming Competitors
YouTube Tries To Reduce Spread of 'Borderline Content,' Misinformation
Horizon Media Nets Captain D's Account
How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'
Super Bowl Advertisers Fail To Ignite Social Media Chatter
When Advertising During The Super Bowl Makes Good Business Sense
The Fragmentation Of Viewing Audiences And The Ad Sales Conundrum
Sorrell + WPP = No Love Lost
MediaDailyNews - Friday, Jan. 25, 2019
Google Tells Some Advertisers It Will Handle Campaign Strategies
Media Kitchen Opens Shanghai Office
OOH Firm Talon Taps Omnicom Veteran Cupples For Global CEO Role
CHEQ, RiskIQ Partnership Protects Brands, Publishers, Consumers
OOH Sports Viewing Sees Big Uptick in Audience, Ad Awareness
Mr. Trump, Tear Down This Wall Myth
One More Story About Super Bowl Ads (If You Can Stand It)
YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Study: 'YouTube Enthusiasts' Watch As Much Linear TV As Regular Adults
High Demand For Entertainment Dollars: Don't Game Your Prices
Digital Ad Marketplaces Don't Work For TV
MediaDailyNews - Thursday, Jan. 24, 2019
U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
Nielsen May Go Private, Again: Equity Firms Eye Bid
YouTube TV Expands Nationwide, Covering 98% Of The U.S.
Hulu Lowers Price For Ad-Supported Tier
P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers
Half Of Conan Is Better Than None
LinkedIn Adds Interest Targeting
P&G Has Saved $1 Billion In Adland Costs Over 4 Years
'BuzzFeed' To Cut Staff 15%, Focus On Content Licensing, Ecommerce
Microsoft Confirms Its Search Engine Bing Is Partially Blocked In China
Crime, And Pun Is Meant
American Voters Feel Misunderstood By Media, More So For Republicans
MediaDailyNews - Wednesday, Jan. 23, 2019
Starcom Wins McDonald's Russia
OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It
'Core' Digital Ad Demand Climbs 7.8% In November
Viacom Buys Pluto TV, Supercharges Digital Strategy
Media Agency of the Year: Horizon Media
Read Why Publicis' Helen Lin, Eight Others Are 'All Stars'
WarnerMedia To Start Innovative Tech Lab
Google Considers Pulling News Service From Search Engine In Europe
Trust In Media Rises, More So For 'Informed Public' Than 'General Population'
Netflix, YouTube Deemed 'Essential' For Consumers
A Year On The Inside
MediaDailyNews - Tuesday, Jan. 22, 2019
Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data Points
NFL Playoffs Down 5% In Ad Revenues, Viewership Higher
MEDIA Agency Of The Year: Horizon Media
Adelphic Adds Audio To Programmatic Inventory
Google Fined $57 Million Over GDPR Violations
UFC Fight Adds Serious Subscriber Numbers To ESPN+
Consumer Trust High In Tech, Traditional Media And Search
YouTube Says Its Platform Is Now 'Brand Safe'
Netflix Positions Itself For The Future
MediaDailyNews - Monday, Jan. 21, 2019
Media Stocks See Uptick In 2019, But Many Down Y-O-Y
Initiative's LA Office Eliminates Positions
Nabidka a Poptavka (That's Czech For Supply & Demand)
Rerun Mania On Basic Cable: Is This All You Got?
Possible CBS, Viacom Merger: Everything Old Is New Again
Facebook Could Face Large Fine Over Cambridge Analytica
Local TV Programmatic Revenues Grow, But Need For Centralized Standards Remains
Craigslist Breaks $1 Billion Mark
New Data Usage Presents Ad Opportunities, Risks In OTT
Sony Taps 360-Degree VR For 'Escape Room' Ad
Disney+ Streaming Service Forecast To Attract 5M Subs In First Year, 50M In 5 Years
MediaDailyNews - Friday, Jan. 18, 2019
Craigslist Breaks $1 Billion Mark
Microsoft Inks New Verizon Media Deal To Serve All Search Ads
Microsoft Bing Search, Advertising Teams Binge On Automation
New Data Usage Presents Ad Opportunities, Risks In OTT
Russians Flood Facebook With Anti-NATO Fare
NBC's Winter To Head Fox Sports Ad Sales
Sling TV Enters The Recommendation Game
Netflix Posts $16B Revenues For 2018, Records Subscriber Growth
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT
Inscape Monitors 10M Connected TV Devices
Hey, All You Shavers Out There: Grow Up!!
Netflix Raises Prices, New Challenges For Rivals
Apple CEO And Privacy Groups Call For Limits On Data Collection
Hearst Titles Show Soaring Cross-Platform Growth
DAN's Merkle Expands UX Capabilities With Filter Acquisition
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