MediaDailyNews Editions for January 2019
- MediaDailyNews - Thursday, Jan. 31, 2019
- Amazon Ad Outlook Upgraded By Billions
- Report Benchmarks Smart Tech Marketing, Finds It's Growing Fast
- Nielsen Catalina Solutions Launches CPG Solution For YouTube Advertisers
- Vice Media Inks Video, Display Ad Deal With Teads
- Cheddar Taps Telaria As Programmatic SSP
- Apple Plans Bigger Video Presence As 'The Bundle Breaks Down'
- AT&T's DirecTV Records Big Video Losses
- Trump Interview, Speech Add Up To One-Two Presidential Punch
- Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
- Neubeck Named Creative Director, HearstMade, Branded Content Division
- Legacy Media Cos. Wrestle With OTT Rivals
- Television Advertising's Reach To Drop As Tipping Point Looms
- MediaDailyNews - Wednesday, Jan. 30, 2019
- Reddit Jumps Into Pay Per Click, Performance Advertising
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
- Spotify Plans Enhanced Targeting For Advertisers
- AVOD Platform Tubi Is Profitable, Ad Revenues Soar
- Octopus Takes Interactive Ads Into Lyft, Uber
- How MANY Chips? Super Bowl Spend From Consumers' POV
- Live Streaming Viewing Rose 65% In 2018
- Forecast: Cord-Cutting TV Homes Climb To 40M By 2023
- MediaDailyNews - Tuesday, Jan. 29, 2019
- Super Bowl Brands Hold Back Pre-Ads/Message Content
- IAB Tech Lab And Google Criticized In EU By Privacy Advocates
- Facebook Board Has Template To Review Content Standards
- Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
- News Bias, Fake News, False Equivalency, And The Problem With Anonymous
- EDO Taps Grunther To Lead Media Analytics Business
- Two-Thirds Of Ad Blockers Installed Only On Desktop
- CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
- Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
- 'BuzzFeed' Cuts National News, National Security Desks
- Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
- Cheddar To Launch 'Cheddar Nights' Evening Block In February
- Netflix Boasts Largest Movie Library, Solid Picks
- The Streaming Pricing Wars Are On
- MediaDailyNews - Monday, Jan. 28, 2019
- TV Networks Q4: Double-Digit Viewing Declines, Ad Revenues Up Slightly
- MAVTV Signs With Data Analytics Firm 605 To Measure Ad Impact
- Study: Netflix Content More Appealing To Consumers Than Streaming Competitors
- YouTube Tries To Reduce Spread of 'Borderline Content,' Misinformation
- Horizon Media Nets Captain D's Account
- How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'
- Super Bowl Advertisers Fail To Ignite Social Media Chatter
- When Advertising During The Super Bowl Makes Good Business Sense
- The Fragmentation Of Viewing Audiences And The Ad Sales Conundrum
- Sorrell + WPP = No Love Lost
- MediaDailyNews - Friday, Jan. 25, 2019
- Google Tells Some Advertisers It Will Handle Campaign Strategies
- Media Kitchen Opens Shanghai Office
- OOH Firm Talon Taps Omnicom Veteran Cupples For Global CEO Role
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, Consumers
- OOH Sports Viewing Sees Big Uptick in Audience, Ad Awareness
- Mr. Trump, Tear Down This Wall Myth
- One More Story About Super Bowl Ads (If You Can Stand It)
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
- Study: 'YouTube Enthusiasts' Watch As Much Linear TV As Regular Adults
- High Demand For Entertainment Dollars: Don't Game Your Prices
- Digital Ad Marketplaces Don't Work For TV
- MediaDailyNews - Thursday, Jan. 24, 2019
- U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
- Nielsen May Go Private, Again: Equity Firms Eye Bid
- YouTube TV Expands Nationwide, Covering 98% Of The U.S.
- Hulu Lowers Price For Ad-Supported Tier
- P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers
- Half Of Conan Is Better Than None
- LinkedIn Adds Interest Targeting
- P&G Has Saved $1 Billion In Adland Costs Over 4 Years
- 'BuzzFeed' To Cut Staff 15%, Focus On Content Licensing, Ecommerce
- Microsoft Confirms Its Search Engine Bing Is Partially Blocked In China
- Crime, And Pun Is Meant
- American Voters Feel Misunderstood By Media, More So For Republicans
- MediaDailyNews - Wednesday, Jan. 23, 2019
- Starcom Wins McDonald's Russia
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It
- 'Core' Digital Ad Demand Climbs 7.8% In November
- Viacom Buys Pluto TV, Supercharges Digital Strategy
- Media Agency of the Year: Horizon Media
- Read Why Publicis' Helen Lin, Eight Others Are 'All Stars'
- WarnerMedia To Start Innovative Tech Lab
- Google Considers Pulling News Service From Search Engine In Europe
- Trust In Media Rises, More So For 'Informed Public' Than 'General Population'
- Netflix, YouTube Deemed 'Essential' For Consumers
- A Year On The Inside
- MediaDailyNews - Tuesday, Jan. 22, 2019
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data Points
- NFL Playoffs Down 5% In Ad Revenues, Viewership Higher
- MEDIA Agency Of The Year: Horizon Media
- Adelphic Adds Audio To Programmatic Inventory
- Google Fined $57 Million Over GDPR Violations
- UFC Fight Adds Serious Subscriber Numbers To ESPN+
- Consumer Trust High In Tech, Traditional Media And Search
- YouTube Says Its Platform Is Now 'Brand Safe'
- Netflix Positions Itself For The Future
- MediaDailyNews - Monday, Jan. 21, 2019
- Media Stocks See Uptick In 2019, But Many Down Y-O-Y
- Initiative's LA Office Eliminates Positions
- Nabidka a Poptavka (That's Czech For Supply & Demand)
- Rerun Mania On Basic Cable: Is This All You Got?
- Possible CBS, Viacom Merger: Everything Old Is New Again
- Facebook Could Face Large Fine Over Cambridge Analytica
- Local TV Programmatic Revenues Grow, But Need For Centralized Standards Remains
- Craigslist Breaks $1 Billion Mark
- New Data Usage Presents Ad Opportunities, Risks In OTT
- Sony Taps 360-Degree VR For 'Escape Room' Ad
- Disney+ Streaming Service Forecast To Attract 5M Subs In First Year, 50M In 5 Years
- MediaDailyNews - Friday, Jan. 18, 2019
- Craigslist Breaks $1 Billion Mark
- Microsoft Inks New Verizon Media Deal To Serve All Search Ads
- Microsoft Bing Search, Advertising Teams Binge On Automation
- New Data Usage Presents Ad Opportunities, Risks In OTT
- Russians Flood Facebook With Anti-NATO Fare
- NBC's Winter To Head Fox Sports Ad Sales
- Sling TV Enters The Recommendation Game
- Netflix Posts $16B Revenues For 2018, Records Subscriber Growth
- OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT
- Inscape Monitors 10M Connected TV Devices
- Hey, All You Shavers Out There: Grow Up!!
- Netflix Raises Prices, New Challenges For Rivals
- Apple CEO And Privacy Groups Call For Limits On Data Collection
- Hearst Titles Show Soaring Cross-Platform Growth
- DAN's Merkle Expands UX Capabilities With Filter Acquisition
