MediaDailyNews Editions for February 2019
- MediaDailyNews - Thursday, Feb. 14, 2019
- 'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
- Telaria, ZypMedia Forge OTT Ad Deal
- Study: Talent Top Concern In Building In-House Media Ops
- Atlantic Re:Think Study Finds Millennial Media Not A Good Fit For Gen Z Audiences
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 Viewers
- Call For Nominations: Marketing: Automotive Awards
- The Netflixification Of TV
- MediaDailyNews - Wednesday, Feb. 13, 2019
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
- LiveRamp Bringing Platform To CTV
- If Your Strategy Isn't About Data, You're Already Behind
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
- Why The OpenRTB Does NOT Violate The GDPR
- Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets
- MediaDailyNews - Tuesday, Feb. 12, 2019
- NBCU Strikes Deal With Data Plus Math For TV Attribution
- Grammys Pulls 20 Million Viewers, $95 Million In National TV Advertising
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
- TAG Extends Anti-Piracy Program To Europe
- Google Ads Brings Click-Share Metrics To Search Campaigns
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
- Call For Nominations: Marketing: Automotive Awards
- MediaDailyNews - Monday, Feb. 11, 2019
- Dentsu Aegis Network Restructures Amnet, Accordant: Puts Next Generation In Place
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
- Horizon Teams With Captiv8 To Battle Influencer Fraud
- Fake Followers Eating Into Brands' Influencer Marketing Budgets
- A-B Scandal A Reminder Of Adland's Continuing Gender Inequality
- The Path Retaken
- Data Finds Link Between Local Search, DOOH
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
- MediaDailyNews - Friday, Feb. 8, 2019
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
- Amazon Business Quietly Expands Ad-Targeting Tests
- IAB Releases Newfronts Schedule, Adds Vudu
- Enquiring Minds Have To Go
- Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
- Twitter, Facebook Brand Safety Top Of Mind For Marketers
- Podcast Platform Himalaya Media Launches With $100M Funding Round
- My CIMM Summit Sum-Up
- The Ideological Tech Trap
- Cross-Platform Measurements Continue To Hit Obstacles
- Super Bowl Ad Recall Dips For Brands That Excel Online
- MediaDailyNews - Thursday, Feb. 7, 2019
- Report Assesses TV Attribution Providers, Reveals 'Promise,' 'Confusion'
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
- Analysts Signal Caution For 2019 Ad Outlook
- Investors Send Holding Company Stocks Down After Disappointing Publicis Results
- 21st Century Fox To Be Fox Entertainment
- Pub Ocean Launches Revenue Analytics Platform For Publishers
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
- Howard's Consolidates Media At USIM, Will Develop 'Foot Traffic' Campaign Strategy
- SpotX Implements The Trade Desk's Unified ID Solution
- Snap's Advertising Model Leading Company To Profitability
- Netflix Claims 40M Viewers For 'You,' Rivals Dispute The Figure
- Disney Outlines Future Of Streaming Efforts
- MediaDailyNews - Wednesday, Feb. 6, 2019
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
- Xandr Poised To Expand Addressable Ad Business, Staff
- Study Finds Number Of Brands Surging On Snapchat, But Most Are 'One-Offs'
- Advertising Coming To Connected Shelves In Grocery Stores
- Spotify Expands Podcasts, Buys Gimlet Media, Anchor
- DistroScale Launches Free OTT Offering, DistroTV
- Blasey Ford 'Time' Cover Wins ASME's Magazine Cover Of The Year
- YouTube CEO Says Platform Grew Up In 2018
- Moxie Helps QVC With Brand Makeover
- ANA Presses California To Refine Privacy Law
- Facebook's Controversies Have Alienated Some Advertisers
- Super Bowl Spots, Take 2: Does This Look Screwy To You?
- Disney Sees Quarterly Ad Gains, Thanks To College Football, Political Spots
- American Media Buys TEN: Publishing's Adventure Sports Network, Adds 14 Brands
- MediaDailyNews - Tuesday, Feb. 5, 2019
- Traditional TV Super Bowl Viewing Takes A Hit
- Super Bowl Sets Streaming Viewership Record
- Why Bud Light Won The Super Bowl
- Maryland Seeks To Lift Block On Online Electioneering Law
- Location3 Becomes Self Esteem Brands Agency Of Record
- Super Bowl Still Commands Big Numbers, But Ad Engagement May Be Slipping
- T-Mobile's Uncarrier Social-First Super Bowl Strategy Scores
- USA Today's Ad Meter: NFL's '100-Year Game' Ad Most Popular, Burger King's Warhol Spot Ranked Lowest
- Zuckerberg Praises Facebook At 15, Omits Numerous Controversies
- Mindshare's 'Dystopia' Series Returns For Season Two
- Would Netflix Ever Sell To Apple?
- MediaDailyNews - Monday, Feb. 4, 2019
- Super Bowl's In-Game Ad Revenues Drop
- Super Bowl: Streaming Services Take Over The Big Game
- Knowing Isn't Free
- Nancy Fletcher To Retire, Search For New OAAA Chief Begun
- CPB, Brandzooka Launch Ad Testing Site
- Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl
- Netflix Spent $1.8B On Advertising In 2018
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
- The Criterion Channel OTT Service To Launch In April
- How Advertising Impacts Snack Purchasing
- Late-Night Rivals Stick Up For Noah In Odd Ad Campaign
- Apple Privacy Rules Shake Up Google, Facebook
- MediaDailyNews - Friday, Feb. 1, 2019
- Online Views Of Super Bowl Content Highest In 5 Years
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
- Super Bowl Is TV's Last Big Show
- ANA Suffers Phishing Attack, Possible Theft Of Data
- Super Bowl Streaming Viewership Poised To Surge
- The Super Bowl's Retail Effect: $81 Per American Consumer
- eBay Cites Advertising As A Way To Improve Revenue
- Amazon's Advertising Play Spans Far Greater Than Its Marketplace
- OK, Really My Last Super Bowl Column (I Promise)
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
- Yahoo Sports Creates Activations Around Super Bowl
- Singapore Airlines Consolidates Global Ad Account With Omnicom Agencies
- All That's Good In Advertising Today
- Microsoft Sees Bing Ad Revenue Inch Upward
