MediaDailyNews Editions for February 2019
MediaDailyNews - Thursday, Feb. 14, 2019
'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
Telaria, ZypMedia Forge OTT Ad Deal
Study: Talent Top Concern In Building In-House Media Ops
Atlantic Re:Think Study Finds Millennial Media Not A Good Fit For Gen Z Audiences
January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 Viewers
Call For Nominations: Marketing: Automotive Awards
The Netflixification Of TV
MediaDailyNews - Wednesday, Feb. 13, 2019
Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
LiveRamp Bringing Platform To CTV
If Your Strategy Isn't About Data, You're Already Behind
FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Why The OpenRTB Does NOT Violate The GDPR
Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets
MediaDailyNews - Tuesday, Feb. 12, 2019
NBCU Strikes Deal With Data Plus Math For TV Attribution
Grammys Pulls 20 Million Viewers, $95 Million In National TV Advertising
Google Rallies Advertising Industry At IAB Summit To Stop Fraud
IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
TAG Extends Anti-Piracy Program To Europe
Google Ads Brings Click-Share Metrics To Search Campaigns
For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
Call For Nominations: Marketing: Automotive Awards
MediaDailyNews - Monday, Feb. 11, 2019
Dentsu Aegis Network Restructures Amnet, Accordant: Puts Next Generation In Place
AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
Horizon Teams With Captiv8 To Battle Influencer Fraud
Fake Followers Eating Into Brands' Influencer Marketing Budgets
A-B Scandal A Reminder Of Adland's Continuing Gender Inequality
The Path Retaken
Data Finds Link Between Local Search, DOOH
Super Bowl Out-Of-Home Viewing Even With Last Year's Total
MediaDailyNews - Friday, Feb. 8, 2019
NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Amazon Business Quietly Expands Ad-Targeting Tests
IAB Releases Newfronts Schedule, Adds Vudu
Enquiring Minds Have To Go
Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
Twitter, Facebook Brand Safety Top Of Mind For Marketers
Podcast Platform Himalaya Media Launches With $100M Funding Round
My CIMM Summit Sum-Up
The Ideological Tech Trap
Cross-Platform Measurements Continue To Hit Obstacles
Super Bowl Ad Recall Dips For Brands That Excel Online
MediaDailyNews - Thursday, Feb. 7, 2019
Report Assesses TV Attribution Providers, Reveals 'Promise,' 'Confusion'
A Funnel Thing Happened On The Way To A Converged Video Marketplace
Analysts Signal Caution For 2019 Ad Outlook
Investors Send Holding Company Stocks Down After Disappointing Publicis Results
21st Century Fox To Be Fox Entertainment
Pub Ocean Launches Revenue Analytics Platform For Publishers
Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
Howard's Consolidates Media At USIM, Will Develop 'Foot Traffic' Campaign Strategy
SpotX Implements The Trade Desk's Unified ID Solution
Snap's Advertising Model Leading Company To Profitability
Netflix Claims 40M Viewers For 'You,' Rivals Dispute The Figure
Disney Outlines Future Of Streaming Efforts
MediaDailyNews - Wednesday, Feb. 6, 2019
Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
Xandr Poised To Expand Addressable Ad Business, Staff
Study Finds Number Of Brands Surging On Snapchat, But Most Are 'One-Offs'
Advertising Coming To Connected Shelves In Grocery Stores
Spotify Expands Podcasts, Buys Gimlet Media, Anchor
DistroScale Launches Free OTT Offering, DistroTV
Blasey Ford 'Time' Cover Wins ASME's Magazine Cover Of The Year
YouTube CEO Says Platform Grew Up In 2018
Moxie Helps QVC With Brand Makeover
ANA Presses California To Refine Privacy Law
Facebook's Controversies Have Alienated Some Advertisers
Super Bowl Spots, Take 2: Does This Look Screwy To You?
Disney Sees Quarterly Ad Gains, Thanks To College Football, Political Spots
American Media Buys TEN: Publishing's Adventure Sports Network, Adds 14 Brands
MediaDailyNews - Tuesday, Feb. 5, 2019
Traditional TV Super Bowl Viewing Takes A Hit
Super Bowl Sets Streaming Viewership Record
Why Bud Light Won The Super Bowl
Maryland Seeks To Lift Block On Online Electioneering Law
Location3 Becomes Self Esteem Brands Agency Of Record
Super Bowl Still Commands Big Numbers, But Ad Engagement May Be Slipping
T-Mobile's Uncarrier Social-First Super Bowl Strategy Scores
USA Today's Ad Meter: NFL's '100-Year Game' Ad Most Popular, Burger King's Warhol Spot Ranked Lowest
Zuckerberg Praises Facebook At 15, Omits Numerous Controversies
Mindshare's 'Dystopia' Series Returns For Season Two
Would Netflix Ever Sell To Apple?
MediaDailyNews - Monday, Feb. 4, 2019
Super Bowl's In-Game Ad Revenues Drop
Super Bowl: Streaming Services Take Over The Big Game
Knowing Isn't Free
Nancy Fletcher To Retire, Search For New OAAA Chief Begun
CPB, Brandzooka Launch Ad Testing Site
Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl
Netflix Spent $1.8B On Advertising In 2018
Ad Industry Warns Of 'Negative Impact' From California Privacy Law
The Criterion Channel OTT Service To Launch In April
How Advertising Impacts Snack Purchasing
Late-Night Rivals Stick Up For Noah In Odd Ad Campaign
Apple Privacy Rules Shake Up Google, Facebook
MediaDailyNews - Friday, Feb. 1, 2019
Online Views Of Super Bowl Content Highest In 5 Years
Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Super Bowl Is TV's Last Big Show
ANA Suffers Phishing Attack, Possible Theft Of Data
Super Bowl Streaming Viewership Poised To Surge
The Super Bowl's Retail Effect: $81 Per American Consumer
eBay Cites Advertising As A Way To Improve Revenue
Amazon's Advertising Play Spans Far Greater Than Its Marketplace
OK, Really My Last Super Bowl Column (I Promise)
Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
Yahoo Sports Creates Activations Around Super Bowl
Singapore Airlines Consolidates Global Ad Account With Omnicom Agencies
All That's Good In Advertising Today
Microsoft Sees Bing Ad Revenue Inch Upward
Next Entries »