MediaDailyNews Editions for June 2019
MediaDailyNews - Friday, June 28, 2019
TV Ad Spend Up 2% In May, Supports Strong Upfront
Dems On Display, Night 2: Noisy, Chaotic, Tumultuous
Hulu Live's Crash During Dem Debate Infuriates Subscribers
IAB Lab Launches Data 'Nutrition' Labeling Program
Supreme Court Won't Allow Citizenship Question On Census -- For Now
Ad Industry Presses FTC To Endorse Nationwide Privacy Rules
First Democratic Presidential Debate Pulls In 15.3 Million Viewers
Summer Bingeing: 20 TV Series You Should Check Out
Video Cos. May Be Wiser To Target Specific Segments
MediaDailyNews - Thursday, June 27, 2019
2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest Gainer
Kallish Returns To IPG To Lead Strategic Investment At Magna
Facebook To Include Ads On Instagram Explore
FuboTV Launches Free Ad-Supported Streaming Network
Connected TV Sets Emerging As Dominant CTV Device, Mobile And Desktop Wane
Roku Commands 15% Of All Media Streaming Devices
For Chyron Out Loud, How Cable News Is Abetting The Gaslighting Of America
NRA, Blaming Its Former Agency, Shutters Its TV Channel
'Highlights Magazine' Condemns Family Separation At U.S. Border
MediaDailyNews - Wednesday, June 26, 2019
So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads
Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Facebook Includes 'Transparency' Updates For Social, Political Ads
Amazon Prime Day Spurs Search Ad, Media Buys
Ad Execs Assume Large Shares Of Ad Fraud, Even If They Can't Measure It
Comscore Stock Dove 18% On News Of Private Placement Deal
Lawmaker, Children's Advocates Push For Privacy Overhaul On YouTube
Digital Ad Reliance Paints A Bleak Future For Journalists
With Nearly 500 Scripted Shows, Who Has The Time To Watch?
Like IPG, Publicis Groupe Says It Won't Participate In NRA Review
Former IPG CEO Philip Geier Dies At 84
Starbucks Switches Media To Havas
MediaDailyNews - Tuesday, June 25, 2019
Hallmark Networks Upfront Records Double-Digit Rises In CPMs, Dollars
Ad Execs Struggle To Harmonize Disparate Targeting Data, Default To 1st-Party
WaPo Launches Platform For Fact-Checking 'Manipulated Videos'
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices
Brands Aren't Leaving TV For Facebook, Google
LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Facebook Promotes Independent Oversight Body For Content Policy
Facebook Breaks The Bank
Obese Nation Can't Get Its Fill Of Unhealthy Food Shows
Tubi Hits 20 Million Viewers, But Faces Intensifying Competition
MediaDailyNews - Monday, June 24, 2019
Legislation Would Force Google, Facebook To Report Value Of Customer Data To SEC
LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
WPP's Mindshare Takes Media Network Of The Year Honors At Cannes
Omnicom Wins Top Holding Company Honors, Wieden Is Agency Of The Year At Cannes
Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%
Duration Weighting Shouldn't Be Controversial. What We Do With It Could Well Be
ICO Gives Adland Six Months To Go Straight On RTB
Google Increases Ad Inventory For Apple iOS App Campaigns
Twitter Ends Programmatic Ad Program For Publishers
TV Summer Promotions: Airings See Slight Uptick, But Media Value Soars
Media Stocks Enjoy Uptick, Dow Jones Media Index Has Record Close
Futuristic HBO Series Is Obsessed With Trump
As D2C Broadens, Analysts Zero In On Success Factors
MediaDailyNews - Friday, June 21, 2019
CBS Completes Upfront, Estimates Prime-Time Revenues Could Hit $2.7 Billion
Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not Rendering
Cannes Conversation: DAN's Doug Ray Commands 'Attention'
Political News Sites Create Ad Network To Compete Against Facebook, Google
Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Study Reveals How Much Americans Would Charge For Using Their Personal Data
IRIISCSIMBT*
Duration-Weighted Impression: Is It Worth It?
Nobody Talks About TV Anymore, There's Too Much Of It
Future Of Agency Business Is With Small And Mid-Sized Regionals
Linear TV Helps Propel Rise In OTT, Connected TV Ratings
Podcasts, Smart Speakers Boost Radio Listening
MediaDailyNews - Thursday, June 20, 2019
Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 Marketplace
Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad Formats
WFA Finds 'State Of Advertising' Shifting From Awareness To Performance
The WFA's New Voice Coalition
FTC Probing YouTube Over Alleged Failure To Protect Kids, Improper Data Collection
WPP: Kantar Stake Sale Is On Pace
PMG Consolidates Disparate Tech Offerings Into Single, Integrated Marketing Intel Platform
Google Increases Privacy In Data Collaboration Between Agencies, Brands
Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Behind The Hype, Voice Is Shaping Up For Ecommerce Greatness
Quibi's Pre-Launch Ad Commitments Already At $100 Million
Brands Marketed As Sustainable Are Outpacing The Competition
Why Audience Measurement Change Is So Difficult
MediaDailyNews - Wednesday, June 19, 2019
U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack
Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad Fraud
2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To Double
WFA Reports Clutter, Other Issues Hamper Ad Awareness
Harris Poll: 82% Of Consumers Want Brand Ads To Appear Near Safe, Accurate Content
Pinterest Rebrands Partner Program, Expands Shoppable D2C Experience
Americans Feel Political Discourse Has Grown Toxic, Attribute It To POTUS
Hulu's CEO Talks Programming, Brand Safety, Ad Formats And Choice
A Proposal To Change TV's Upfront For The Better
Big Advertisers, Media, Agencies Form Alliance To Tackle Unsafe Digital Media
How Decoupling Changed What Advertisers Need
Spotify Can Now Target Podcast Listeners By Topic Categories
Captivate Will Distribute First Media Content
NCC Media Partners With OpenAP To Improve Targeting
WFA Says Big-Value Work Unlikely To Be In-Housed
MediaDailyNews - Tuesday, June 18, 2019
Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
News Corp. Puts Below-The-Line Marketing Unit On The Block
Forecast: Nonlinear TV Ads To Grow 22% In 2019
Amazon Rebrands IMDb Streaming Service, Expands Content, Targets Europe
The Case For Amazon's Sizmek Shift Into Ad-Supported OTT
Comcast Pushes New Addressable Advertising Group
Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
ANA Sues Over Drug Price Disclosure Mandate
Brand Safety Institute Launches New Certification Program
Consumers Accuse Brands Of 'Trustwashing'
Mindshare U.S. Launches NeuroLab
WPP, iHeartMedia Announce Major New Audio Partnership
Media Operations Of 'Sports Illustrated' Sold To Digital Publisher Maven
Holey Moley! Two Kinds Of Curry On ABC's Summer Menu
MediaDailyNews - Monday, June 17, 2019
Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
NBA Finals Down 19% In Viewers
Facebook's Libra May Rally Madison Avenue's Interest In Cryptocurrencies
Alphabet-Owned Jigsaw Experimented With Russian Troll Campaign
Brand Safety Issues Soar In Mobile Advertising
Marketers Want Alternatives To Amazon, Facebook, Google
Facebook Watch Is Forecast To Pull In $5B In Video Ad Revenues
Branded Content Project Details Local Media Spend, ROI For Publishers
Combine Data, Technology And Creativity To Make Brilliant Consumer Experiences
« Previous Entries