MediaDailyNews Editions for July 2019
MediaDailyNews - Friday, July 19, 2019
Comscore Takes Another Stock Market Hit
Netflix Remains Ad-Free, Keeps 'Brand Proposition'
Targeting Platform Zefr Sells Video ID Units To Vobile
Publicis Groupe Client Losses, Spending Declines Stunt NA Growth
Sadoun: Holding Companies Face 'Line-In-The-Sand' Decisions About Growth
Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
New Netflix Narrative Predicts Heavy Streaming Traffic Ahead
Ad Trackers On Porn Sites: Yet Another Diamond In Internet's Crown
Quality Content Delivers, But How Can Advertisers Find It?
We Need More Expensive Advertising
MediaDailyNews - Thursday, July 18, 2019
Nielsen Strategic Review Poised To Resolve, Outcome Unknown
Spark Foundry, UM Split Mattel Media Business
Accordant Founders Muldoon, Greitzer Depart Dentsu Aegis Network: Succession In Place
CBS/Viacom Would Dominate National TV Ad Market
ESPN, NPR Reveal New Shows, Strategies At Podcast Upfront
Apple To Invest In Original, Exclusive Podcasts
Snap Inc. Extends Sales Partnership With Baidu
Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies
Google's Political Ad Transparency Data Reportedly Fraught With Errors
Comedy And Tragedy: Emmys Reflect Wide Variety Of TV Today
HBO, Netflix Share Similarities -- It's All About Content
Media Sales: Don't Overlook The Human Connection
MediaDailyNews - Wednesday, July 17, 2019
Local OTT Platform STIRR Hits 1M Downloads
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
European Commission Investigates How Amazon Uses Data
Omnicom Stock Takes A Hit As Q2 Revenue Dips
Luxottica Agrees To $5.9 Million Settlement Over Search Ad Restrictions
Broadcast Network Promos: Dumb And Dumber
ANA Highlights In-House Agency Growth, Concerns
U.S. Sports Uniforms To Display More Ads
Consumer Tech Sales Heading To $400 Billion This Year
WPP Will Not Pitch For Disney Global Media Account
MediaDailyNews - Tuesday, July 16, 2019
Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
Nielsen Puts TV Ratings In The Cloud, Strikes Deal With Amazon
Amazon Ramps Up TV Ad Spend For Prime Day
Why Netflix Will Never Become Ad-Supported
Quibi Strikes Content Deal With NBC News
Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Changes To How Facebook Lets Users Opt Out Of Targeted Ads
Cable TV Vet Jason Klarman Named Marketing Executive For Fox News Media
FX+ Gets Shuttered, But Consumers May Not Care
How National Brands Create Local Relevance With Connected TV
Microsoft Changes Cortana To Integrate With Amazon Alexa
The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Sweet Home Chicago? Not On TV, It Isn't
MediaDailyNews - Monday, July 15, 2019
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge
IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
How Palantir Enables ICE To Target Illegal Immigrants
FTC Reportedly Fines Facebook $5 Billion
Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
Big Week For WPP On The M&A, Biz Dev Fronts
Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
What If Ads Are Seen, But Consumers Can't Buy The Products?
MediaDailyNews - Friday, July 12, 2019
LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
OpenAP Selects Dataxu As Ad Targeting Partner
Still A Hit, But Netflix, Nielsen Viewing Numbers For 'Stranger Things' Differ
Women's World Cup Helps Boost FuboTV's Q2 Numbers
Forecast: 8 Million Political TV Ads Expected In 2020
WPP To Sell 60% Of Kantar To Bain
Trump Drops Effort To Include Citizenship Question On Census
TV Is Dying (Still) (Soon) (Maybe)
Study Finds A Brand's Purpose Isn't Necessarily To 'Do Good'
Fight To The Fin: NatGeo 'Sharkfest' Vs. Discovery 'Shark Week'
Study: Expect A 'Meh' Back-To-School Season
1st-Party Data Is Overrated, Misunderstood
MediaDailyNews - Thursday, July 11, 2019
Wavemaker Taps Jenner For Global CEO Role
Publicis Restructures U.S. Operations, Cites Epsilon Acquisition And D2C Market Pressure
WarnerMedia Revamps Ad Staff, Donna Speciale Departs
Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Microsoft Advertising Announces Ad Customizers For All Accounts
API Automates LinkedIn Ads Performance Reporting
Diller: Netflix Has Won The Race For Subscribers, Advertising Poses 'Existential' Problem
Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Consumers Dislike Targeted Ads, Resent Privacy Intrusion
On PBS, The Case Of The World's Handsomest Clergymen
MediaDailyNews - Wednesday, July 10, 2019
2020 Political Ad Race Projected To Reach $6 Billion, 45% For Presidency
Cass Out As MDC Realigns Media Operations
Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
Comscore Stock Loses More Steam
Any Day Now On Kantar-Bain Deal
'NY Times' Documents The 'Great Race To Rule Streaming Media'
Out-Of-Home Scores Goal For Women's Soccer
MediaDailyNews - Tuesday, July 9, 2019
Local Ads To Hit $148.8 Billion In 2019, Traditional Media Share Drops
Global Ad Consensus Continues Downward Revision For 2019
Facebook Offers Content Creators Ad Breaks To Monetize Video
Apple Prime: Is It Time?
AAF Names Google's Levy, UM's Lewis To Lead Its Board
Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands Answers
Judge Blocks Rule Requiring Disclosure Of Drug Prices In Ads
Customized Messages And What Brands Need To Focus On
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
DMA United, Nelson Mandela Family To Launch Mandela Media
At 30 Years Old, 'Seinfeld' Is Still Master Of Its Domain
Social Is Stalling As Trust Dips And Ad Growth Halves
Tencent's China-Centric Take On Tech For Good
MediaDailyNews - Monday, July 8, 2019
Ad Outlook Downgraded Again, This Time It's Zenith
TV's Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant
How The 'Future 40' Are Transforming Real-Time Marketing
Facebook Members Give Advertisers More Fodder For Ad Targeting
In Kintzer We Trust
Netflix Toughening Criteria For Original Content Spend
The Blockchain Tsunami: Another Wave of Internet Disruption
CBS Plots Summer Escape to 'Love Island'
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