MediaDailyNews Editions for March 2020
- MediaDailyNews - Tuesday, March 17, 2020
- PHD/Omnicom Media Group Win Global Diageo Account
- Obit: Pioneering Media Researcher Gale Metzger, Dead At 83
- Long-Term Ad Outlook Erodes For China, Will The Rest Of The World Follow?
- Travel Ad Spend Cut Dramatically In Wake Of Pandemic
- Microsoft, Twitter, Google, Facebook, YouTube, Reddit, LinkedIn Team To Fight Virus Misinformation
- Movie Box Office Revs Record Massive Weekend Declines
- In Midst Of Virus Crisis, Dem Debaters Go Elbow To Elbow
- How Coronavirus Is Impacting TV Viewership: The Good And The Bad
- TV In The Time Of Coronavirus: News, Scripted TV Reruns
- Agencies Adjust To Client 'Holding Patterns'
- President No Longer Favored To Win Reelection, Biden Now Tied At Even Money
- Trump Turns To 'Fake News' Outlets To Help Raise COVID-19 Awareness
- BPA Grants Needed Leeway On Circulation Audits Amid Coronavirus
- MediaDailyNews - Monday, March 16, 2020
- eMarketer Slashes 2020 Ad Outlook By $20 Billion, Cites China
- 'It Would Be Great If We Could Really Give The News Correctly'
- Alphabet's Verily To Launch COVID-19 Website Late Monday
- Forecast: 60% Rise In U.S. TV Viewing Expected, Due To Health Fears
- Stocks Post Record Gains As Coronavirus Testing Initiatives Announced, Walmart, Target, Walgreens, CVS On Board
- The Most Important 'Scape' The Ad Industry Will Ever Need, Trust Me
- New Federal Privacy Bill Would Let Consumers Delete Their Data
- Omnicom Mandates Work-At-Home Policy After Change.Org Petition
- Analyst: Disney's Stock Drop Could Make It An Apple Acquisition Target
- Pokemon Go Changes The Game So Players Don't Have To Go Far From Home
- Disruptive Social Networks Have Long Been With Us: Historian
- MediaDailyNews - Friday, March 13, 2020
- NCAA Cancels March Madness, $1B In National TV Ads Lost
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
- ANA Cancels Annual Media Conference
- Fox, ABC, CW, Discovery Cancel TV Upfront Events, Plan Digital Presentations
- More Big Stock Market Losses, Media Also Down
- Disney To Close Theme Parks In California, Florida, and France
- Clients Say Advertising Not First Career Choice, But Align With Agencies On Reasons For Picking It
- Agencies Impose Extraordinary Measures To Address COVID Threat
- Working From Home: You Just Might Love It!
- Comscore Begins Measuring Twitch, Uses 'Tag-less' Method
- TV Is THE Metaphor For Video's Future
- Studios Might Be Empty, But Home Audiences Will Just Get Bigger
- OpenAP Creates Advertiser Advisory Board
- MediaDailyNews - Thursday, March 12, 2020
- NBA Suspends Season, NHL Could Be Next
- NCAA Nixes Live March Madness Tournament Attendees
- YouTube Changes Policy On Ads In Coronavirus Video Content
- Report: Brian Lesser Out As Xandr Chief
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
- Ad-, Park-based Media Companies Face Greatest Coronavirus Risk -- Especially TV
- How Much Have YOU Heard Or Read About QAnon?
- TV No Longer The 'Go-To' Device For Watching Video
- Future Is Bleak In TV's Near-Future Sci-Fi Dramas
- MediaVillage Launches Site For Virtual Upfronts
- MediaDailyNews - Wednesday, March 11, 2020
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
- Let's Hope Upfront Cancellations Are A One-Time Thing
- Havas Media Group, 'Tastemade' Partner To Reach Millennials
- Good Data Is Critical To The TV Ad Industry, Market Volatility Impacts Collection
- Acura Launches 'Less Talk' March Madness Effort
- Brave Launches Token Redemption With TAP Network, Sees Massive Uptick In Browser Use
- Advertisers Increase The Time It Takes To Pay Agencies, Shorten It For Media
- Why Broad Targeting Could Be Ticket To White House
- Voice-Activated Ads Are Hear -- Er, Here
- MediaDailyNews - Tuesday, March 10, 2020
- IAB Taps Former IPG Vet Cohen As New President
- Horizon Wins DPA Media AOR
- Advertisers Press Judge To Approve Facebook Inflated Video Metrics Settlement
- TV Groups Like Disney Seen Losing 3-8% In Ad Sales Due To Coronavirus
- AMC Networks Cancels Its Upfront Presentation Due To Coronavirus Concerns
- Analyst: Netflix To Lose, Not Gain Streamers Due To Coronavirus
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
- Virtual Conferences Take Hold
- Media Stocks Battered Due To Coronavirus Concerns, Plunging Oil Prices
- 4As Postpones Management Practitioners Forum Until The Fall
- Snap's Daily Users Up 17%
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
- Dorsey Strikes Deal With Investor, Will Remain Twitter CEO
- MediaDailyNews - Monday, March 9, 2020
- Tobaccowala Outgrows Publicis, Relinquishes Chief Growth Role
- This Time, We're Indexing You
- Lyle Schwartz Parting Ways With GroupM
- SXSW Is Canceled As Coronavirus Outbreak 'Evolves'
- Will The Coronavirus Finally Make The Upfronts Go Away?
- Facebook Questioned Over Misleading Census Ads
- GroupM's Finecast Arrives In Canada
- What's Possible With Addressable? Maybe More Than You Think
- Can Apple Shape the Next Act of Ad Buying?
- TV Station Group Gray Television Makes $8.5 Billion Bid For Tegna: Report
- MediaDailyNews - Friday, March 6, 2020
- Facebook Not Complying With Political Ad Disclosures, Study Finds 'Dubious' Sources Using Tactics Similar To Russia's
- Spice Marketer McCormick Taps 360i As Media AOR
- What A Week: Politics, Pandemic And Chris Matthews Too
- Ad Industry Intel Shows Half Have No Plans For AI
- DAN Media Americas Bolsters C-Suite
- GroupM Acquires Data Science Firm Sandtable
- DAN Brings Female-Focused Accelerator Program To The U.S.
- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
- Noncompliant Pharma Ads On Google Issued FDA Warning
- Popularity Of Streaming Platforms Extends To Their TV Commercials
- In New Tech Drama 'Devs,' The Devil Is In The Details
- The Gummed-Up Data Machine
- SXSW: Between A Rock And Hard Place
- TV Upfronts Impacted By Coronavirus
- MediaDailyNews - Thursday, March 5, 2020
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
- The ROI Candidate
- Americans Becoming 'Sleepy Joes,' Even Republicans
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To Brands
- Bloomberg Drops Out After Spending Half A Billion On Presidential Race
- ViacomCBS Putting Simon & Schuster Up For Sale
- Apple Greenlights Push Notification Ads
- Another Shakeup At GroupM
- The Next Big Thing In Data: Q&A With Dativa's Michael Collette
- Facebook Closes Seattle Offices Until March 9
- A Canceled Summer Olympics Is TV's Worst-Case Scenario
- MediaDailyNews - Wednesday, March 4, 2020
- Fox News Is First to Cancel An Upfront Over Coronavirus
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
- #LASA: Let America Sleep Again
- Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled
- 'NYT' Expects Ad Sales To Decline Due To Coronavirus
- 2020 Ad Market Forecast Revised, But To What?
- Aloha, '0': Another 'Hawaii Five-0' In 2050 Seems Unlikely
- Streamers Have Low Churn Rates, Will TV-Video Advertisers?
- Karen Blackett Becomes Chief Executive At GroupM
- Havas Creates Digital Agency Collective
