Amy Armstrong succeeds Mat Baxter, who is moving to the role of Global Chairman at Initiative through 2021. The company said he will then … Read the whole story
The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for … Read the whole story
OMD has confirmed being selected by the Australian state of Victoria to handle media planning and buying for the state under a new three … Read the whole story
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. Read the whole story
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it … Read the whole story
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across … Read the whole story
KC Crain will serve as interim publisher until a replacement is found. Read the whole story
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of … Read the whole story
Even Disney underestimated Disney+'s appeal to adults, the company's CEO, Bob Chapek, revealed on Monday. Read the whole story