MediaDailyNews Editions for May 2021
MediaDailyNews - Friday, May 28, 2021
Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
The Downside Of The Upside
We've Lost Bob Bloom, Industry Transformer
John Oliver's Sponsored Content Stunt Should Resonate With Publishers
Adland is Headed Back To The Office
Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
At Last, An Animated Comedy About Talking, Neurotic House Pets
ANA: Members With No Supplier Diversity Strategy Are Now The Minority
Battle Brewing Over MDC-Stagwell Tie-Up As Major MDC Shareholder Cries Foul
Google Rolls Out Travel Ad Updates As Fraud In Market Rises
MediaDailyNews - Thursday, May 27, 2021
Omnicom Activates Its Post-Pandemic Return To Office Plan
Horizon Media Taps Kuehn For Business Solutions Role
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
Nazerali, Lloyd Named Global Client Presidents Of Dentsu X, Carat, Respectively
ANA Urges New York To Put Brakes On Opt-In Privacy Bill
Android Giveth As Apple Taketh Away: CPMs, That Is
Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
It's The News Brand, Not Its Content, Stupid
'Friends' Reunion Belongs On Free TV, Not Behind A Paywall
Mini Offers Whimsical NYC Activation
Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'
Bezos Announces Formal Step-Down Date, Touts MGM's Value
Do The Upfronts Still Matter?
New York's Privacy Bill Is Too Onerous For Publishers
MediaDailyNews - Wednesday, May 26, 2021
Frank Resigns As Geopath President, 'Coup By Anna' Cited
360i CEO Belsky Leaving At The End Of June
VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV
Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Good Idea, Terrible Title For New Fox Baking Show
TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
TV Spending For Summer Movies Doubles YOY
Bakish: ViacomCBS Targets $7B In Streaming Revenue By 2024
The Profitability Of Trust
Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
Amazon Hit With Antitrust Lawsuit By Washington, D.C. Attorney General
New York's Sweeping Privacy Bill Moves Forward In Senate
MediaDailyNews - Tuesday, May 25, 2021
Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
Royal Philips Taps Omnicom For Global Integrated Agency Assignment
Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
OAAA Buyer's Guide: It's The Video, Stupid
Mystery Of TruTV: GM Weitz Says 'Don't Overthink It'
Facebook Explains Ad Review Process
Florida Prohibits Social Media Platforms From Banning Political Candidates
Advocates Petition Facebook To Axe Plan To Create Instagram For Kids
Report: Amazon, MGM Near Deal For Close To $9 Billion
MediaDailyNews - Monday, May 24, 2021
Xaxis Promotes Sparry To First-Ever Global COO
Zenith To Alcohol Advertisers: Cheers!
GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
Havas Media Appoints Bregman NA Chief Data Officer
Why Public Safety Should Be The Next Big KPI For Media
Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
Google Must Face Privacy Claims Over Data Transfers To App Developers
'Upshaws' Continues Long Tradition Of Black Family Sitcoms
Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
Interbrand Introduces Inclusive/Accessible Practice
MediaDailyNews - Friday, May 21, 2021
In A Down Year, OMD Remained Biggest U.S. Media Shop
Why America's Biggest Media Buyer Is Actually 'All Others'
PHD Creates New Commerce Role, Taps Bayer's Clayton To Fill It
Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
Pondering The Meaning Of This Week's Upfronts
The Incredible Shrinking Madison Avenue Media-Buying Clout
Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'
Opt-In Privacy Bill Advances In New York
Why It's Time For The Industry To Ditch Display Ads
Analyst Floats ViacomCBS As Possible Takeover Target
Milk Agency Births DE&I Incubator
Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying Practices
'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
Attitudes On 'Cancel Culture' Reflect Political Bent
Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
MediaDailyNews - Thursday, May 20, 2021
U.S. Ad Recovery Continues To Soar, Surges 52% In April
Amazon Advertising And GroupM Work On Audio Ads
WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
'Boston Globe' Enlists Nielsen For Audience Diversity Study
WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
Tubi Teams With LiveRamp On Addressable CTV Marketplace
Poster Art Still Drives Movie Marketing
Cancel 'Red, White & Blog,' Please!
More Media Merger Chatter After Discovery-WarnerMedia News
CBS Still Tops In Prime Time, Adds 4 Shows For Fall
Data Limitations Force Industry To Create New Ad Optimization Methods
Looks Like Martin Sorrell's Days As 'Pay King' Of Adland Are Well Behind Him
You Can Now Build A Brand Without Using TV
One Club Launches A Stop-The-Hate Campaign
MediaDailyNews - Wednesday, May 19, 2021
Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
Cancel 'Red, White & Blog,' Please!
Only One Upfront Had TV's Man Of The Hour: David Zaslav
Univision Upfront: Pushing More English-language Marketers To Advertise
ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Amazon Advertising And GroupM Work On Audio Ads
Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
Tubi Teams With LiveRamp On Addressable CTV Marketplace
Facebook Seeks Boost From Google's Antitrust Victory
Media: The Midpoint Of The Stories That Connect Us
New Agency Misfits Will Target Fast-Growing Esports Audience
Biden Administration Dropped Attempt To Unmask Devin Nunes' Parodist
MediaDailyNews - Tuesday, May 18, 2021
OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
Upfront: Fox Touts Tubi, NBC Announces New Shows
NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Is Data Governable? What Firms Are Doing To Ensure Visibility And Control
Amazon In Talks To Acquire MGM
Kilar Reportedly Negotiating WarnerMedia Exit
MediaDailyNews - Monday, May 17, 2021
Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
All Eyes On Television: Upfront Week Starts Now
Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
Google Defeats Advertisers' Antitrust Claims -- For Now
Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
Biden Revokes Trump Order Targeting Social Media
U.S., Anglo Markets Lead Global Ad Recovery
TV Is The Worst (And The Best) Advertising Medium
Radio Ad Dollars In 2021 Projected To Rise To $11.7 Billion
Awards Shows Are In Trouble, Not Just The Golden Globes
Twitter Working On Tiered Subscription Service
How Will Retailer Media Networks Affect Publishers?
Average U.S. Viewer Now Uses Nearly 6 Different TV Sources
Facebook Could Lose Ability To Send EU Data To U.S.
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