MediaDailyNews Editions for May 2021
- MediaDailyNews - Friday, May 28, 2021
- Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
- The Downside Of The Upside
- We've Lost Bob Bloom, Industry Transformer
- John Oliver's Sponsored Content Stunt Should Resonate With Publishers
- Adland is Headed Back To The Office
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
- At Last, An Animated Comedy About Talking, Neurotic House Pets
- ANA: Members With No Supplier Diversity Strategy Are Now The Minority
- Battle Brewing Over MDC-Stagwell Tie-Up As Major MDC Shareholder Cries Foul
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
- MediaDailyNews - Thursday, May 27, 2021
- Omnicom Activates Its Post-Pandemic Return To Office Plan
- Horizon Media Taps Kuehn For Business Solutions Role
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
- Nazerali, Lloyd Named Global Client Presidents Of Dentsu X, Carat, Respectively
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill
- Android Giveth As Apple Taketh Away: CPMs, That Is
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
- It's The News Brand, Not Its Content, Stupid
- 'Friends' Reunion Belongs On Free TV, Not Behind A Paywall
- Mini Offers Whimsical NYC Activation
- Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'
- Bezos Announces Formal Step-Down Date, Touts MGM's Value
- Do The Upfronts Still Matter?
- New York's Privacy Bill Is Too Onerous For Publishers
- MediaDailyNews - Wednesday, May 26, 2021
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
- 360i CEO Belsky Leaving At The End Of June
- VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
- Good Idea, Terrible Title For New Fox Baking Show
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
- TV Spending For Summer Movies Doubles YOY
- Bakish: ViacomCBS Targets $7B In Streaming Revenue By 2024
- The Profitability Of Trust
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
- Amazon Hit With Antitrust Lawsuit By Washington, D.C. Attorney General
- New York's Sweeping Privacy Bill Moves Forward In Senate
- MediaDailyNews - Tuesday, May 25, 2021
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
- Royal Philips Taps Omnicom For Global Integrated Agency Assignment
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
- OAAA Buyer's Guide: It's The Video, Stupid
- Mystery Of TruTV: GM Weitz Says 'Don't Overthink It'
- Facebook Explains Ad Review Process
- Florida Prohibits Social Media Platforms From Banning Political Candidates
- Advocates Petition Facebook To Axe Plan To Create Instagram For Kids
- Report: Amazon, MGM Near Deal For Close To $9 Billion
- MediaDailyNews - Monday, May 24, 2021
- Xaxis Promotes Sparry To First-Ever Global COO
- Zenith To Alcohol Advertisers: Cheers!
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
- Havas Media Appoints Bregman NA Chief Data Officer
- Why Public Safety Should Be The Next Big KPI For Media
- Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
- Google Must Face Privacy Claims Over Data Transfers To App Developers
- 'Upshaws' Continues Long Tradition Of Black Family Sitcoms
- Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
- Interbrand Introduces Inclusive/Accessible Practice
- MediaDailyNews - Friday, May 21, 2021
- In A Down Year, OMD Remained Biggest U.S. Media Shop
- Why America's Biggest Media Buyer Is Actually 'All Others'
- PHD Creates New Commerce Role, Taps Bayer's Clayton To Fill It
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
- Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
- Pondering The Meaning Of This Week's Upfronts
- The Incredible Shrinking Madison Avenue Media-Buying Clout
- Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'
- Opt-In Privacy Bill Advances In New York
- Why It's Time For The Industry To Ditch Display Ads
- Analyst Floats ViacomCBS As Possible Takeover Target
- Milk Agency Births DE&I Incubator
- Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying Practices
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
- Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
- Attitudes On 'Cancel Culture' Reflect Political Bent
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
- MediaDailyNews - Thursday, May 20, 2021
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
- Amazon Advertising And GroupM Work On Audio Ads
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
- 'Boston Globe' Enlists Nielsen For Audience Diversity Study
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
- Tubi Teams With LiveRamp On Addressable CTV Marketplace
- Poster Art Still Drives Movie Marketing
- Cancel 'Red, White & Blog,' Please!
- More Media Merger Chatter After Discovery-WarnerMedia News
- CBS Still Tops In Prime Time, Adds 4 Shows For Fall
- Data Limitations Force Industry To Create New Ad Optimization Methods
- Looks Like Martin Sorrell's Days As 'Pay King' Of Adland Are Well Behind Him
- You Can Now Build A Brand Without Using TV
- One Club Launches A Stop-The-Hate Campaign
- MediaDailyNews - Wednesday, May 19, 2021
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
- Cancel 'Red, White & Blog,' Please!
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
- Univision Upfront: Pushing More English-language Marketers To Advertise
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
- Amazon Advertising And GroupM Work On Audio Ads
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
- Tubi Teams With LiveRamp On Addressable CTV Marketplace
- Facebook Seeks Boost From Google's Antitrust Victory
- Media: The Midpoint Of The Stories That Connect Us
- New Agency Misfits Will Target Fast-Growing Esports Audience
- Biden Administration Dropped Attempt To Unmask Devin Nunes' Parodist
- MediaDailyNews - Tuesday, May 18, 2021
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
- What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
- Upfront: Fox Touts Tubi, NBC Announces New Shows
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
- CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
- Is Data Governable? What Firms Are Doing To Ensure Visibility And Control
- Amazon In Talks To Acquire MGM
- Kilar Reportedly Negotiating WarnerMedia Exit
- MediaDailyNews - Monday, May 17, 2021
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
- All Eyes On Television: Upfront Week Starts Now
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
- Google Defeats Advertisers' Antitrust Claims -- For Now
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
- Biden Revokes Trump Order Targeting Social Media
- U.S., Anglo Markets Lead Global Ad Recovery
- TV Is The Worst (And The Best) Advertising Medium
- Radio Ad Dollars In 2021 Projected To Rise To $11.7 Billion
- Awards Shows Are In Trouble, Not Just The Golden Globes
- Twitter Working On Tiered Subscription Service
- How Will Retailer Media Networks Affect Publishers?
- Average U.S. Viewer Now Uses Nearly 6 Different TV Sources
- Facebook Could Lose Ability To Send EU Data To U.S.
