MediaDailyNews Editions for May 2021
MediaDailyNews - Tuesday, May 11, 2021
MRC: Nielsen 'Understated' COVID TV Usage
BSSP Bolsters Leadership Team, Taps OMD's Stumpo
GroupM Introduces the Media Inclusion Initiative
A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Study Finds Marketing The Least 'Data-Driven' Department, May Rely More On Gut
Musk's 'SNL' Performance Was Anything But Electric
DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
CitiGroup Takes Cautious, Contrarian View On Google, Facebook, Digital Ad Growth
Automaker TV Spending Increases 148% Year-Over-Year
News Media Alliance Pushes Lawmakers To Let Publishers Band Together
'Teen Vogue' Taps Versha Sharma As Editor
Oracle Moat Integrates Directly Into Taboola
TiVo's CTV Ad Inventory Now On Xandr Marketplace
MediaDailyNews - Monday, May 10, 2021
OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
Roku Calls Google 'Unchecked Monopolist' After Google Offers YouTube TV App Workaround
Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Jean Smart Is The Queen Of Comedy In 'Hacks'
Microsoft Search Volume Identifies Post-Pandemic Trends
Roger West Taps Lever Interactive's Peyton As Director Of Digital Strategy
How Will This Year's Upfront Be Different?
New Bill Would Require Social Platforms To Establish Content Policies
Publicis Rebrands Its Boise, ID Office
MediaDailyNews - Friday, May 7, 2021
Study Finds Marketers Value Media Less Than Consumers Do
Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps
VAB: Nielsen Improves Reach, Data Estimates
New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Intent Data Reveals 'Traditional Marketing' Disconnect Between Advertisers And Agencies
Krazy 'Kats: Discovery+ Hopes To Reignite Meerkat-Mania
Study: Retail Media Networks Need To Evolve Faster, Share More Data
U.S. Tech Companies Dominate The World. So Now What?
MDC Partners CEO Penn Ponders Spinning Off Line Of SaaS Products
Broadband Industry Financed Phony Comments Against Net Neutrality
NYIAX Appoints Tsigourakos Chief Revenue Officer
Comscore Posts Higher Loss In Q1, Small Revenue Gain
News Corp. Completes 'Investors Business Daily' Purchase, Fox To Acquire Outkick Site
MediaDailyNews - Thursday, May 6, 2021
One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
Clorox Inks Multiyear Deals With NHL, NBA
Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Republican Senator Suggests Treating Facebook Like 'Common Carrier'
Tech Pundits: Oversight Board May Be Backfiring On Facebook
Walt 'Clyde' Frazier: The Best Broadcaster In America
Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
Facebook Oversight Disorder By Proxy
Tubi's Revenue Projections Up, But Fox's TV-Cable Ad Revenues Sink 23%
The Rise Of Social Audio
WPP's Ad, Content Production Heads To The Microsoft Cloud
MediaDailyNews - Wednesday, May 5, 2021
Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block
Americans Grow More Divided On Permanently Banning Trump Social Media Access
Trump Launches Online 'Communications' Site Day Before Facebook Ban Decision
Kellogg Is Upping Investment In Retail Media Networks
Ad Execs: Podcasts Ad Spending Poised To Surge
Top Talent Produces Top-Drawer Comedy For Peacock
GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
Twitter Buys Scroll, Service That Removes Website Ads
The 3 Most Important Words In Digital Marketing
Did Fake News On Social Media Exacerbate The Health Crisis?
The Digitized Future Is Here
S4 Capital Expands War Chest, Readies Brand Makeover
Snapchat Must Face Lawsuit Over Fatal High-Speed Car Crash
Q1 Online Gambling Ad Spend Sharply Higher On Local TV
MediaDailyNews - Tuesday, May 4, 2021
Mobile Advertisers: Context Is King, Again
OMG's Kramer Joins Creative Management Platform Startup As CRO
IAB: Average CTV Advertiser Spending Surged 22% In 2020
CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Comscore Sheds Light On First OOH Measurement Deal
'Drowning' In Sorrow: Another Day, Another Tragic TV Drama
Facebook Tells Users Data Is Needed To Keep Service Free
Omnicom's Sparks & Honey Taps Fernandes As COO
Dentsu Sets Up New Fund To Support Startups
'Bonkers' Billions For Big Tech
S4 Capital Reports Double Digit Q1 Growth
Twitter Launches Campaign To Support Local Journalists
Jeffrey Litvack Is Stepping Down As Adweek CEO
MediaDailyNews - Monday, May 3, 2021
Verizon Media Sold, Company Renamed Yahoo
'Trump' Post-Presidency Brand Value Plummets In Every Category
High-Priced Q1, Q2 Scatter Inventory May Not Impact Upfront
From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
Tubi Flips Strategy With Leap Into Original Content
NFL Draft Gets Sacked, Viewers Fall 18%
TV Shows Gripped With Celebrity-itis
Enhanced BAV Becomes WPP's Primary Brand Research Platform
Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
Biden Is Having A Better Press Honeymoon Than Trump Did
Warning: Digital Advertising Rant (Because It Makes Me Feel Better)