MediaDailyNews Editions for September 2021
MediaDailyNews - Thursday, Sept. 16, 2021
Stagwell Merges Assembly And ForwardPMX
Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
Facebook, Google Profit Off 'Abortion Reversal' Ads Served To Minors, Study Shows
Lawmakers Urge Facebook To Halt Plans To Launch New Platforms For Kids
An 'MRC' For Disinformation
Next New Thing In Mobile Marketing: The Phone?
Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
Health Apps Must Notify Consumers About Unauthorized Disclosures, FTC Says
Twitter Unveils New Tools to Help Brands In Q4
Why Are CTV Ad Rates So High?
Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Nexstar Media Group Forms Stellar, A Cross-Selling Local TV-Streaming Platform
Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4
'Time' Features 7 Covers For Its 2021 Time100 Listing
MediaDailyNews - Wednesday, Sept. 15, 2021
ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols
Epidemic Of Declining Audiences Hits TV's Awards Shows
ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant
Honda, Billboard Debut TikTok Challenge
Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
'Entertainment Weekly' Gets Brand Refresh, New Edit Features
Commercial Frequency Really Wears Me Out!
Define The Biggest TV Show In The U.S. - Then Ask Viewers
S4 Capital Raises Full-Year Guidance After Strong First Half
Is Warner Bros. Sending A Secret Message In The 'Matrix' Poster?
MediaDailyNews - Tuesday, Sept. 14, 2021
Ad Industry Defends 'Inaccurately Maligned' Targeting
UM Creates Chief Diversity Officer Role, Taps Diversity Vet Marshall To Fill It
Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
INSP Taps Horizon Media As Marketing AOR
Burns' Ali Documentary Might Be The Greatest TV Show This Year
New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Intuit Acquires MailChimp For $12B
10 Really Good Streaming Shows You May Have Missed
'Lead Generation,' 'Brand-Building Strategy' Intent Data Spikes Among Brands
Here's Some Of What TransUnion's $3.1B Neustar Deal Gets It
Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital Audio
Let's Talk About Trust
Fox Buys TMZ, Reportedly For Under $50M
Cryptocurrency Startup BlockFi Launches First TV, Social Ad Campaign
MediaDailyNews - Monday, Sept. 13, 2021
Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
Reflections Of 9/11: How Madison Avenue Remembers It
Being There, Sort Of
Havas Media Raids Data And Analytics Talent From Rival Shops
NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
Chromosome Apocalypse Is TV's Newest End-Of-The-World Scenario
Amazon, Roku Move To Branded TV Sets - Will Apple Follow?
Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
House Democrats Propose $1 Billion For FTC To Create New Privacy Division
Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
WFA Reels In Commitments To Its Planet Pledge Initiative
'BuzzFeed' Confirms Potential For Ecommerce Growth
Targeting Ads To The Unvaccinated Becomes An Art
MediaDailyNews - Friday, Sept. 10, 2021
9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
Focusing On What's Important
Unilever Completes $4 Billion Media Agency Review
Nielsen Chief: We'll Regain Accreditation In Months, But Focus Is On 'Nielsen One'
MRC Updates In-Game Ad Measurement
VAB Forms Measurement Innovation Task Force, Wants 'Unified Approach'
MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
Jay Leno On His New Show, Late-Night TV And The Future Of Cars
Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
Pepsi Gears Up Fans To Encourage Football Binge-Watching
NFL's 'Sunday Ticket' Reportedly Being Pursued By ESPN
Verizon Drops NFL Mobile Streaming Rights In New 10-Year 5G Deal
Texas Governor Signs Law Banning Social Platforms From 'Censoring' Posts
Innovid Expands IAS Integration To Include CTV Measurement
MediaDailyNews - Thursday, Sept. 9, 2021
NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
S4 Capital's Media.Monks Merges With Cashmere
9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone
FTC Unseals Allegations Against Facebook, Including Monthly User Data
Media Bridge Taps Radio Vet Knoepke To Lead Marketing
Adland's Madonna Badger Wins Lifetime Achievement Award
AMC Goes Where Cinemas Have Never Gone Before: National TV
AMC Theatres Unveils First National Movie Theater Campaign, $25M Ad Budget Mostly For TV
U.S. CTV Households Plateau, But Devices Per Household Soar
Investor Village Seeks To Revive Class-Action Against Facebook Over Ad Targeting
Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Will Murdoch Get Last Laugh At Theranos Trial?
How To Become 'The Wizard Of Aahhhhs'
Mobile In-Game Advertising Grows -- But Expect Some Changes
MediaDailyNews - Wednesday, Sept. 8, 2021
WFA Study Finds Media 'Capability Gaps'
Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
All The COVID News That's Unfit To Print: 519 And Counting
'Kin' And Other TV Mob Dramas Are All Related
Does The Media Industry Really Want More Accurate Ratings?
Adrift In The Metaverse
Microsoft Start Feeds Publishers' Digital Content To Readers
Havas Veterans Launch New Healthcare Agency
Locast Claimed To Offer A 'Public Service,' But A Judge Disagreed
Kantar Names Bacuvier Worldpanel Global CEO
Public Trust In Media Declines Amid Wider Partisan Divide
Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
FCC Revisists Broadband Competition In Apartment Buildings
Land Rover Partners With James Bond Film
Hulu Ups VOD Service Options By $1/Month
Streaming Ads Twice As Likely To Be Deemed Relevant As Linear TV Ads
MediaDailyNews - Tuesday, Sept. 7, 2021
Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
Does The Media Industry Really Want More Accurate Ratings?
Say Aloha To Disney's Delightful New 'Doogie'
Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Locast Suspends Operation After Losing Key Court Battle
'New York Times' Extends Paywall Strategy To 'Wirecutter'
Texas Passes Bill Prohibiting Social Media Companies From 'Censoring' Posts
Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
The Dying Art Of Marketing Magic
MediaDailyNews - Friday, Sept. 3, 2021
MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
Wavemaker Prevails In De'Longhi NA Media Review
LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
Amazon Poised To Launch Own-Brand TV In U.S.: Report
CMO Tenure Hits 10-Year Low
Hulu Series Reveals Dark Side Of Social Media Fame
Nielsen's Wall Street Investors Not Reacting To MRC Accreditation News
Tomorrow's Media Agency Is A Modular Tech Platform
OTT Platforms' Ad Spend Increased 47% In 2021
Computer Repair Shop Owner Who Lost Defamation Case Must Pay Twitter's Legal Bills
Apple's Latest Payment Policy For Media Apps Has Pitfalls
ESPN+ Debuts New Brand Campaign Inviting Fans To 'Join The Evolution'
MediaDailyNews - Thursday, Sept. 2, 2021
MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
Nielsen, Clients React To MRC's Suspensions
The Ratings War
CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
De Beers Consolidates Global Media AOR At Havas Media Group
'Jeopardy' Trebek Replacement Plan Was Botched From Day One
Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
DOJ Preparing To Sue Google Over Alleged Ad Monopoly: Report
Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
Google To Shutter Expanded Text Ads
Locast Loses Big Ruling In Battle With TV Broadcasters
Top 3 Premium Streamers May Have Hit Saturation Point: Survey
The Planet Is Angry. Are You Willing To Do Something About It?
WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
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