COVER STORY
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that marketers have held on to one time-honored tradition no matter how digital they’ve become: not knowing when to stop. Case in point: this week's Samsung selfie, shot by Red Sox designated … Read the full story by Catharine P. Taylor
- News
Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn't having any relation to … Read the full story by Thom Forbes
- Commentary
One result is to make marketers chief product insight officers, since product has to adjust to what consumers expect from product technology, and that expectation is moving as fast as … Read the full story by Karl Greenberg
NewsInternally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized experiences, and customer engagement. Web personalization … Read the full story by Karl Greenberg
NewsIn somewhat of a surprise move, David Letterman will leave his late-night CBS show next year -- one he has hosted for the last 21 years -- adding to the … Read the full story by Wayne Friedman
CommentaryApparently I've just answered a question nobody asked: Is it possible to be swayed by a food/beverage campaign if the product it promotes has long made you want to cauterize … Read the full story by Larry Dobrow
- News
Looking at the email Amazon users received yesterday announcing the new Fire TV device, there's little to distinguish it from, say, Apple TV, including the $99 price and a gaming … Read the full story by Thom Forbes
- Commentary
In a few days, my new Persol sunglasses will arrive. They are merely obscenely expensive -- as opposed to immorally expensive -- because I shopped for them very hard. It … Read the full story by Bob Garfield
NewsThe Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off authorizing it as a standard for … Read the full story by Joe Mandese
- Commentary
With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time it takes me to realize I … Read the full story by Wayne Friedman
NewsFollowing months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its operations. While the deals are not … Read the full story by Joe Mandese
- Commentary
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency against a target demographic audience. GRPs … Read the full story by Chris Smith
NewsTraditional TV advertising continues to make steady and small single-digit percentage gains, while digital TV video is sustaining its big double-digit rapid growth. TV advertising will climb 3.3% in 2014 … Read the full story by Wayne Friedman
- Commentary
Digital and online platforms won't be eroding much traditional broadcast and cable upfront dollars -- not unless marketers like to spend more money per thousand viewers. This is the time … Read the full story by Wayne Friedman
NewsWPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement. "Incorporating … Read the full story by Steve McClellan
NewsDespite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report released Monday by ANA and Forrester … Read the full story by Tyler Loechner
NewsWall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS Corp.'s outdoor business exceeded analyst expectations, … Read the full story by Erik Sass
NewsCalled the Growth & Innovation Lab, the new unit serves as the hub for all of Veritas' insights, strategy, creative innovation, digital, influencer and social measurement, events and publicity. Read the full story by Larissa Faw
CommentaryWhat better way to end the week than with Joan Rivers' triumphant return last night to NBC's "Tonight Show" after being banished by former hosts Johnny Carson and Jay Leno … Read the full story by Ed Martin
NewsThe show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists to create looks for various occasions, … Read the full story by Sarah Mahoney
NewsKSL Trustee David Gottlieb has asked a U.S. Bankruptcy Court to void a settlement agreement struck by the agency and former client Cumberland Packing Corp., marketer of Sweet'N Low. The … Read the full story by Steve McClellan
- Commentary
In the face of a major backlash about his 2008 contribution to California's Proposition 8, which banned same-sex marriage, Brendan Eich has resigned as CEO of Mozilla -- less than … Read the full story by Kaila Colbin
