MediaPost Weekend Editions for August 2014
MediaPost Weekend - Sunday, Aug. 31, 2014
Drink Up, The Water Fountain Wants You Too
Google DoubleClick Search Releases Shopping Campaign Tools
The Few, The Proud, The Uber
Private-Label Lessons From The Mighty Ritz Cracker
Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Facebook Adds Targeting Based On Connection Speed
WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
Simple To Learn, Hard To Master
A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August
NSA Search Engine Shares Data Across Government Agencies
Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion
Experts Urge CPGs To Implement Digital Game Plan
Amazon, Twitch Confirm Acquisition
MTV's VMAs - What A Difference A Year Makes
Amazon, Not Google, Will Pay $1B For Twitch, Report Says
Time For A Happy Ending?
Google Acquires Gecko Design, Opens Wider Door To Hardware Design, Semiconductor Manufacturing
Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaPost Weekend - Sunday, Aug. 24, 2014
Emmy Vent Domain
Fearless Emmy Predictions And Preferences: Drama Series
Fearless Emmy Predictions And Preferences: Comedy Series
Fearless Emmy Predictions And Preferences: Movies And Miniseries
Emmys Become Engagement Event For Samsung TVs
Ideate. Activate. Opiate.
The Perfect Viral Storm
Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
Rentrak On Track To Gather Data From 26M Set-Top Box Homes
BBB Warns That Privacy Code Applies To Cross-Device Tracking
LinkedIn Settles Class-Action Stemming From Data Breach
Google Takes Search, YouTube App Promotion Tools Global
Ballmer Exits Microsoft, Focuses On LA Clippers
AOL Won't Honor Do-Not-Track Requests
Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
Broadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order
Nielsen Catalina, FourthWall Media Team For Set-Top Data
Katz Launches Westwood One Division, Disney Dumps Radio
Premature Prognostication About The Fall Freshmen On Fox And The CW
Premature Prognostication About The Fall Freshmen on ABC, CBS and NBC
Technology Is Moving Us Closer To Perfect Markets
If You Are Against This, You Are Probably One Of The People Killing Advertising
Making Measurement Matter At Kellogg
MediaPost Weekend - Sunday, Aug. 17, 2014
Katz Launches Westwood One Division, Disney Dumps Radio
Facebook Engagement Steady, Snapchat Continues Growth
Icahn Buys 6.6% Of Gannett
Teen Facebook Users Seek To Revive Lawsuit Over Social Ads
A Second Major Investor Takes Stake In IPG
Global Ad Spend Will Finally Exceed Pre-Crisis Peak In 2015, GroupM Forecasts
JCPenney Rocks Results; Kohl's Falters
Facebook Launches Cross-Device Reporting
An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
An Open Letter To The Author Of An Open Letter To John Oliver
HP Transforms Vine Videos Into A TV Ad
From Shark Week To Snark Week
ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies
Pay for Placement? Fat Chance
Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
Over 90% Of Buyers Using Programmatic, Per AOL Survey
Millennial Auto Shoppers Are Digital, Mobile, Confused
T-Mobile To Slow Down Some Subscribers With 'Unlimited' Data
TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Local, National Ad Media Spending Trends Relate To Businesses, Not Consumers
Game Over For Mobile Developer IPOs?
Apple Siri Inventors Build AI Into Viv Labs Platform
World Cup, New Business Boost Dentsu Results
OTT Competition Fuels TV Market
Google Moves Toward 'Buy' Button Through Listen Now Ad Unit
Media, Entertainment Execs Trading Cost-Cutting For Growth
U.S. Ad Rev Forecast To Rise 2.5% In 2014
Spotify Adds Buy Button, Experiences Through BrandPage
You Might Not "Like" This, But You Should
MediaPost Weekend - Saturday, Aug. 9, 2014
Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
U.S. Ad Rev Forecast To Rise 2.5% In 2014
Facebook Nixes Pages Promotion, Marketers Unfazed
Dentsu Billings Surge 17% In July As The Firm Expands Holdings On Two Continents
Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
TV, OTT Consumers Seeking Connections
Getting Clear On Viewability
Broadcast, Cable Scatter Volume Dips, Digital Video Rises
John Oliver Is A Genius
Real Housewives: Ladies Who Launch
Hackers Winning The Battle Against Malware, Viruses
Social Ad Spend To Pass $11 Billion By 2017
Content Can't Be King Without Context
21st Century Fox Withdraws Time Warner Bid
Yahoo Integration With ComScore Goes Live
Analyzing Vitaminwater's Formula Flip-Flop
Native Advertising Arrives: John Oliver's Epic Takedown
Gannett Splits Into 2 Companies: TV, Publishing
Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Social Media Ups TV Awareness
RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
For Back-to-College Crowd, Macy's, Target Tap Vid Love
Google Tips Authorities To Child Porn After Scanning Gmail For Ad Targeting
The Tide Is Turning. Also Febreze.
P&G To Shed More Than Half Of Its Brands
Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
MediaPost Weekend - Saturday, Aug. 2, 2014
P&G To Shed More Than Half Of Its Brands
GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Ad Exchanges Unclothed
Four Near Certainties In Media & Marketing In 2019
AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
Forget CPM - It's Time For Time To Be The New Metric
Viagra In An Age Of Sarcasm
Sharknado Eats Twitter -- But So Far, Not the Other Way Around
Havas Inks Deal With AOL To Use New Programmatic Platform
Funny Or Die Scores Again With 'Mary Poppins Quits'
You May Already Have Won!
Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
Actually, Teens Love Facebook
Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
Merging TW, Fox Would Be A Cable Challenge