MediaPost Weekend Editions for April 2016
MediaPost Weekend - Saturday, April 23, 2016
Facebook Tweaks News Feed To Measure User Time
Medium Raises $50M, Morphs Into Publishing Platform
Confirmation: The Smoking Gun Is Live!
Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is
Ghostery Wants To Bring Ad-Blocking Technology To Broadband Providers
ANA Finds 'Brand Activation' Approaching 60% Of Marketer Budgets, Eclipses Advertising
Obama Thinks Outside the Box
National TV Ad Loads Stable, Fox, Scripps, Viacom Record Slight Dip
Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil
Yo, Czech It Out
Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value'
White House Urges FCC To 'Unlock' Set-Top Boxes
Will We Elect The Candidate Who Shouts the Loudest?
Google Digs Into Addressable TV, Serves Listing In Search Results
Nielsen Revenues Hit $1.5B
Digital Tax Filings Appear Less-Than-Turbo-Charged, Uniques Flatten Around 2016 Deadline
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
MediaPost Weekend - Sunday, April 17, 2016
White House Urges FCC To 'Unlock' Set-Top Boxes
Of Course Facebook Will Want Your Credit Card -- And Of Course, You'll Give It To Them
Report: App Store Plans Auction-Based Search Ads
Is 'The Real Thing' Still A Thing?
Where There's Mystery, There's Margin
Top Presidential TV Ads In Early 2016
NBCU Offers 'Guarantees' Based On First-Party, Other Data For Marketers
Pivotal's Wieser Forecasts Moderate Holding Company Growth In 2016
ANA Wants More Time To Analyze 'Far-Reaching' Privacy Proposal
Anonymous Feed-ing Frenzy
Email Privacy Legislation Edited Ahead of Wednesday's House Vote
'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets
Yahoo Do You Think You're Fooling?
Omnicom Unveils New Media Agency
MediaPost Weekend - Saturday, April 9, 2016
Omnicom Unveils New Media Agency
Publicis Media Reorganizes U.S. Leadership Team
U.S. Advertising As Percentage Of GDP Slows
Verizon Reportedly Will Bid For Yahoo's Assets, Merge With AOL's
Why There Is No President Klein
Porn As A Prelude To Dating: Reading 'American Girls'
Conversational Commerce And The Mobile Experience
Branding With A Purpose
Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
FCC May Outlaw 'Supercookies'
Opera Cofounder Launches Vivaldi Browser, Partners With Bing, DuckDuckGo, Yandex
Haworth, Parting Ways With Target, Talks To Walmart About Handling Its Media
Twitter Wins Thursday Night NFL Package
Johnson: WPP, JWT 'Want It Both Ways'
MediaPost Weekend - Sunday, April 3, 2016
FTC To Tackle Privacy Concerns Raised By Smart TVs
MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing
Carat Downgrades 2016 Forecast, Citing Lower Expectations For China And Brazil
Edifice Wrecks: The Single-Minded Determination Of Ivanka Trump
Political Ads Predicted To Hit $11.7 Billion In 2016
Horizon: Millennials, Gen Xers Use Newer Media To Glean Political Info
NBC's 'Today' Makes Steady Gains
Of Mice And Mad Men
4 ConAgra Brands Among New Amazon Dash Button Launches
Live TV, DVR Viewing Rises, Even As Pay TV Shrinks
NBCU Inks More Than $1 Billion In Rio Olympics Advertising
NCAA Scores $755 Million For TV Networks
Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
Fairy Dust
U.S. Ad Market Forecast 2016: A Good Year, But Some Slowdowns For TV, Radio
'Do You Renounce Satan?' -- And Other Things Not Said At The 4A's Conference