Sunday, October 27, 2019

COVER STORY

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver anniversary. While AT&T’s apocryphal banner -- “Have you ever clicked your mouse right here… You will.” -- is often credited as being the ... Read the full story by Larissa Faw