MediaPost Weekend Editions for June 2022
MediaPost Weekend - Saturday, June 25, 2022
Roe V. Wade Decision To Change The Way Marketers Advertise
Abortion Ruling Spurs Calls For New Privacy Protections
SCOTUS Reversals Ultimately Up To Voters, As Well As Ye Old American Media
WPP Named Creative Company Of The Year At Cannes
AMV BBDO's 'Hope Reef' Campaign Wins Media Lions Grand Prix
The Medium Is The T-Shirt For Future Lions Grand Prix
Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
Ryan Reynolds: If At First You Don't Succeed, Become An Absolute Bastard
Next-Gen Of Google Multisearch Are Real Humdingers, Literally
LinkedIn Chief Schools Agencies On New Biz, Pitches Next-Gen B2B Brands
Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
R/GA's Rolfe On Why Brands Need Metaphors In The Metaverse: They'rrre Great!
Past Cannes
Horizon To Test Comscore Local TV Measurement As 'Currency'
WPP Partners With Ukraine To Support Its Economic Recovery
Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'
Netflix Lays Off Another 300 Employees
Daytime Emmys Mystify With Watch-Anytime Nominees
Privacy Watchdog To 'Strictly Enforce' Opt-In Consent Requirements In 2023
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
The Next Five Years: A Conversation With The MRC's George Ivie
Omnicom Media Group, Retail Network Walmart Connect Announce Partnership
Mini USA Creates Virtual Racing Experience In Meta Horizon Worlds
#Are NFTs Fading? Burberry, Old Navy, Macy's Don't Mind
Senators Question Mental Health Apps Over Data Policies
Twitter To Launch Branded Likes, Campaign Planner
Omnicom Media Group, Kroger Strike 'Early-Adopter' Alliance
Cooking Competition Show Feels Off-Brand For PBS
Lawmakers Urge FTC To Probe Google, Apple Over Ad Identifiers
Reebok Beer? Harpoon Sneakers? Active Tie-In Goes Running
Lessons from Vagina Academy: Bayer Wants Creative To Be Creative Again
OK, I'm Back -- But Just For One Day
MediaPost Weekend - Saturday, June 18, 2022
All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
Total Cannes Lions Entries Down 5,000 From 2019
Publicis Appoints Web3 Native Chief Metaverse Officer, Very Native
Ryan Reynolds Plugs Mint Mobile As Challenger Brand
OMD Retains U.S. Billings Crown In 2021
The Medium Is The Line Item
Magna Also Revises 2022 Downward, 'Planets' Realign Again
GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
Facebook Sued For Allegedly Collecting Patient Data From Hospital Sites
Nationwide Insurance Taps GroupM's Essence For Media Duties
Family Planning Apps And Websites Could Pose Risks To Abortion Seekers
Great Advertising Is Local
Well Fancy That: Applebee's Wins U.S. Grand Effie
Firefox Turns On New Cookie-Blocking Feature
Is Amazon Desperate for Influencers To Join Its Ranks?
Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Putting A Label On It
Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Panera's New To-Go Format Fills Urban Gaps
Online Advertising Braces For Rocky Road
Is Fox News Really A News Organization?
What Crypto Gets Wrong About Trust
Roku, Walmart Press 'Ok,' Partner For Shoppable TV, Ecommerce
Ad Market Expands For 15th Month, Continues To Decelerate
MediaPost Weekend - Saturday, June 11, 2022
Zenith Issues 'Minor Downgrade' To Global Ad Outlook, U.S. Remains Unchanged
eBay Reveals Ad Roadmap For 2022
Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
Ad Industry Blasts Federal Opt-In Privacy Proposal
Hannity's 'Playbook'
Fox News Skipped Ads, Spent Jan. 6 Hearing Rebutting Reality
Reflections On Journalism During 50th Anniversary Of Watergate
Major Disney C-Suite Shakeup: Rice Departs, Walden Ascends
How And Why Brands Should Prepare For The Metaverse Now
web3: Three Ways To Prepare For What's Next
Horizon Offers 'Chapter & Verse' On The Metaverse, Web 3.0
The Future Of Brand Experiences In The Metaverse
Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Is The TV Business Ready For Ad Ratings?
Meta's 'Addictive' Design Harms Young Users, Lawsuits Claim
Digital Addiction Is Real And Getting Worse: A&E Docuseries
How Apple Kickstarted The New Golden Age Of Consumer Targeting
Roku Stock Rises On Rumors Of Possible Deal With Netflix
How The War In Ukraine Has Changed The Country's Digital Marketing Sector
Advertisers Seek To Revive Claims Against LinkedIn Over Inflated Metrics
Meta Developing 'Basic Ads' With Little Or No Data Targeting
The Complexities Of Understanding Each Other
Hypothesis: TV Has Role To Play In Nation's Cult Of Violence
Is The Current State Of Media Sustainable?
Brand Wanted To 'Do Something Sustainable,' So It Recycled Billboards Into Something Useful
MediaPost Weekend - Saturday, June 4, 2022
Heineken USA Places Media Account With Dentsu International
Competitive Ad Tracker SMI Sold To Private Equity Firm
ANA Analysis: Ad Fraud Tops $100B Annually
Race, Ethnicity, Social Class Were Hot TV Topics This Season
Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024
Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
Twitter Working On 'Search Subscribe' Keyword Alert Feature
How Much Does Gun Advertising Contribute To All The Killing?
Mindshare Taps Kline To Lead NA Strategy, Innovation Practice
Why Out-of-Home Is Becoming The Model For Audience Measurement
Pandemic Changes People's Perceptions Of Brand Purpose
DoubleVerify: Fraud Schemes Spiked 70% In 2021
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Time For A Little Perspective
Publicis Sapient Builds 'Bridge' To Help War-Impacted Industry Pros Get A Fresh Start
From Scripts To Scripps: America's New 'Gentleman's Agreement'
Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery